Nikon at Salon de la Photo 2025: key takeaways

Nikon France’s marketing & comms director Nicolas Gillet sat down with Phototrend to discuss the first year of Nikon+RED, the new Z-mount zooms, and where the system is heading. Here’s the quick gist.

  • Four bodies are carrying sales in roughly equal measure: Nikon Z50 II, Nikon Z5 II, Nikon Z6 III and Nikon Z8. Each targets a different user tier, which Nikon sees as a healthy spread rather than a single “hit.”
  • Nikon is leaning on Nikon School and Nikon Plaza to convert smartphone shooters—hands-on trials, lending campaigns and in-person guidance.
  • Nikon Imaging Cloud adds auto firmware updates (no manual downloads), Wi-Fi backup with 30-day unlimited storage, and downloadable creator “Picture Control” recipes—already ~50 looks in France.
  • Early feedback is “very positive.” The Nikon ZR with REDCODE + RED Log workflow brings cinema-grade image flexibility at an aggressive price, with the argument that RAW will become as routine as 4K did.
  • Highlights noted by Nikon: a large, bright, high-res rear display; internal 32-bit float audio; and a digital hot-shoe path for deeper audio rigs.
  • Z-mount’s short flange and wide throat make adapting PL and other mounts straightforward—useful for filmmakers with existing glass (even classic Nikon AIS).
  • Lighter, more compact, now internal zoom (better sealing, stable balance on gimbals), with faster/quieter AF motors—see the new NIKKOR Z 24-70mm f/2.8 S II.
  • New coatings including mesoamorph to tame flare/ghosting; 77 mm filters (cheaper/more common); 11-blade diaphragm for smoother bokeh.
  • Nikon Zf now comes in silver; Nikon won’t pre-announce successors (e.g., to Zfc) while focusing launches like ZR and the fresh Z5 II.
  • Nikon welcomes a broader optical park: native NIKKOR Z, third-party entries (e.g., Tamron, Laowa, Viltrox; Sigma on APS-C), plus extensive adapting thanks to Z’s geometry. Result: the Z system “likely offers the largest number of potentially usable optics.”

Canon at Salon de la Photo 2025: “A solution for every use, need, and budget”

Phototrend had a chat with a Canon manager. Here are the highlights:

  • Canon France reports leadership by value share over the last 12 months, buoyed by mirrorless growth and creator demand.
  • Strong 2025 retail performance anchored by mid-to-high tier bodies and accessible entry kits.
  • Bestseller: Canon EOS R6 Mark II — cited as #1 by value in 2025.
  • Creator/vlogging push: Canon PowerShot V1 and Canon EOS R50V launched with positive user feedback.
  • Hybrid cine interest: Canon EOS C50 drew strong attention among professionals and preorders.
  • Flagships Canon EOS R1 and Canon EOS R5 Mark II were widely used during the Olympics; agencies such as Reuters and AFP equipped teams with the R1.
  • For first-time buyers, Canon points to the Canon EOS R100 kits (often under ~€700) as an affordable gateway to the RF ecosystem.
  • Compacts remain surprisingly hot: the Canon PowerShot G7 X Mark III frequently sells out, per Canon.
  • APS-C bodies like the Canon EOS R50 anchor entry storytelling and creator workflows.
  • Canon emphasizes the breadth of the RF full-frame lineup (40+ lenses) while keeping future third-party/full-frame RF moves tight-lipped.

September 2025 Best-Selling Digital Cameras in Japan

Best selling cameras at Mapcamera:

  1. Ricoh GR IV
  2. Fujifilm X-M5
  3. Fujifilm X-E5
  4. Ricoh GR IIIx
  5. Canon EOS R6 Mark II
  6. Sony a7C II
  7. Sony a7IV
  8. Hasselblad X2D II 100C
  9. Canon EOS R5 Mark II
  10. Nikon Z f

Best selling cameras at Kitamura:

  1. Sony a7C II Zoom Lens Kit
  2. Fujifilm X-T5 XF16-50mm Lens Kit
  3. Fujifilm X-E5 XF23mm Lens Kit
  4. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit
  5. Fujifilm X-H2 Lens Kit
  6. Sony a6700 High-Power Zoom Lens Kit
  7. Canon EOS R50 Double Zoom Kit Black
  8. Nikon Z50II Double Zoom Kit
  9. Fujifilm X-M5 XC15-45mm Lens Kit
  10. Sony a7 IV

Best selling lenses at Kitamura:

  1. Sigma 18-50mm F2.8 DC DN Contemporary (Fuji X-mount)
  2. Sigma 20-200mm F3.5-6.3 DG Contemporary (Sony E-mount)
  3. Sigma 28-70mm F2.8 DG DN Contemporary (Sony E-mount)
  4. Canon EF50mm F1.8 STM
  5. Tamron 28-200mm F2.8-5.6 Di III RXD (Sony E-mount)
  6. Sony E 70-350mm F4.5-6.3 G OSS
  7. OM SYSTEM M.ZUIKO DIGITAL ED 50-200mm F2.8 IS PRO
  8. Fujifilm XF70-300mm F4-5.6 R LM OIS WR
  9. Sony FE 24-70mm F2.8 GM II
  10. Tamron 18-300mm F3.5-6.3 Di III-A VC VXD (Canon RF Mount)

The market is becoming more balanced. Sony may still dominate the high-end segment, but Fujifilm and Canon are gaining ground by delivering cameras that inspire creativity and feel more personal — a reminder that in 2025, technology alone isn’t enough; design, identity, and user experience play a crucial role in defining success.

Canon R6III coming on November 9 with new 32MP sensor!

As suspected the new Canon R6III will use the same (very good) Canon C50 sensor! Here are the key specs as reported by CR:

Canon EOS R6 Mark III Specifications

  • Effective 34.2mp (Same as the Cinema EOS C50)
  • 32mp for stills
  • Dual Pixel CMOS AF II with multiple subject detections
  • IBIS: 6.5 Stops
  • Pre-capture
  • Max Framerate: 40fps E-Shutter
  • Max ISO: 64000
  • Open Gate
  • Price: €2899
  • Announcement November 6
  • Shipping late November (Tentative)

Canon RF 45mm f/1.2 STM

  • Price: €599
  • Announcement November 6

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Source CR

TTArtisan is bringing the legendary Canon 17mm Tilt-Shift lens to E/Z/RF/GFX/L-mount!

Anyone working in architectural photography knows the true value of the Canon 17mm TS-E f/4L Tilt-Shift lens. We finally have a perfect counterpart — TTArtisan’s new 17mm f/4 Tilt-Shift full-frame lens for E/Z/RF/GFX/L-mount. You can already preorder it via the TTArtisan store, with Amazon availability coming soon.

Key specs:

  • Tilt-Shift Ultra-wide ASPH lens
  • Ultra-large image circle
  • +8° Tilt & ±8mm Shift
  • Metal lens body
  • Clicked aperture ring
  • Comes with a dedicated lens hood