Sony is going to announce the new 400mm f/2.8 FE today…

Today at 15:00 London time Sony will announce the final specs and pricing of their new 400mm f/2.8 FE lens. There should be no new camera announced today. But we might get a glimps about the future Sony 500 and 600mm lenses?

We know Sony did patent these lens designs along the new 400mm…so maybe…

Canon registered three mirrorless cameras!

Nokishita reports that Canon registered three codes for mirrorless cameras: “K424, K433 and EC811” The K424 has no Bluetooth while the others have it. We have no specs about these cameras but these could be new compact models, EOS-M cameras or the rumored FF mirrorless.

Fuji interview: XF 8-16mm F2.8 will be released this year

Fujirumors spotted a new Thai nintyerview with Fuji. Here are the key info translated by Fujirumors:

  • X-T100 target on people who want to shoot good photos and have a viewfinder and also vlogging. Also a camera for travel shooting, family.
  • X-T20 a bit better high ISO senstivity thanks to X-Trans sensor. X-T20 is also overall a bit faster
  • X-T100 is faster than X-A5
  • the goal was to create the smallest camera possible. Hence no grip. But you can add it separately (comes included in the box).
  • the new LCD tilt mechanism allows the camera to be slimmer than when using a fully articulating screen
  • Sensor is Bayer, but processing is the same of Fujifilm, hence you have for example film simulation and overall very good IQ
  • 4K 15fps is a limitation. Maybe next generation will have upgraded 4K
  • Fujifilm has APS-C and Medium Format. MF can provide higher resolution, better dynamic range and better ISO. So Fujifilm thinks that the GFX system is much better than Full Frame. APS-C is smaller and lighter, not only cameras, but especially the lenses, such as telephoto lenses and brighter lenses.
  • Fujifilm GFX 50S expanded the demand for Medium Format
  • Fujifilm works hard to release XF 8-16mm F2.8 this year
  • strongest points of Fujifilm are color reproductions (image processing) and lens quality
  • Fujifilm strategy to grow in mirrorless market. They want to be different. In camera style and concept. Every camera model has a different concept.

Sony might announce the new 400mm f/2.8 FE in early July

Sony might announce new product(s) in early July. We don’t know if they will announce a camera or a lens or both. But it seems likely that they will announce the final pricing of the 400mm f/2.8 FE lens which is supposed to ship out in September. Of course it would be nice if they would announce a new camera too. Something like the new A6700 would be welcome!