The TRUTH about Lens Design

The Art of Photography.

Lensdays – a new series… in this video we begin with a little baseline on the truth about lens design. Like everything else in photography, optic design is about give and take. To make a lens good at one thing, you have to make it less good at another. What is the difference between a Canon EF 85mm f/1.2L USM II and the much less expensive Canon EF 85mm f/1.8 USM?
How well do you understand the characteristics of the lenses you own? Why does this matter? Does this have an effect of the art you’re trying to create?

Sigma CEO: Focus is now on the design of compact FF lenses for mirrorless systems

Dpreview interviewed my favorite CEO…Sigma chief Kazuto Yamaki. Here are some highlights:

Focus on lens design for mirrorless system:

It’s simply because we’ve had higher demand for mirrorless lenses. The mirrorless camera market is stable compared to DSLR. If you look at the market statistics you’ll see that the decline in DSLR sales is quite significant. This decline gets steeper every month.
We’re also seeing a decline in sales of our DSLR lenses, so naturally we have to focus our efforts on the development of mirrorless lenses.

Strong DN Full Frame lens sales:

They’re doing very well, especially our 24-70mm F2.8. It’s been very well-received. We’re still catching up to demand for that lens. We’ve been enhancing our manufacturing capacity, continuously, but we still can’t meet demand. Even in the current difficult situation, demand for that lens is still very strong.

About the Sigma FP sales:

It sold quite well at the beginning. Early adopters were very interested, and purchased the camera immediately. We’ve received a lot of emails from customers, which I’ve read, and we have a lot of customers who are very happy and satisfied with the fp. We’ve also been monitoring feedback online, through Facebook and Twitter; things like that.
To be honest though, sales have declined considerably [since launch], especially in Europe and America. It’s still selling well in Japan, but overall sales have been lower than expected.

Development of small FF lenses:

Going forward, we will still try to deliver the highest-possible quality products. But we will have two main streams of products. One is for very serious photographers, like our existing ‘Art’ series. But another line will be high quality, premium lenses, but much more compact. And very stylish, like our 45mm F2.8, with metal housings, and high quality aperture and focus rings. We will expand that kind of range for street photographers, or those who need smaller, stylish, high-quality products.

About the Sigma Foveon L-mount camera:

The development of the sensor has been significantly delayed. We are still working on it, but there are still several technical problems we need to overcome. If everything goes well, we should be able to release the camera next year. But if we continue to face technical problems the camera may be delayed further. We haven’t stopped developing the camera, but without the sensor we can’t move very fast.

About the DC DN lens line:

Actually, demand for those lenses keeps growing. It’s really surprising. In terms of units, they’re the top seller for Sigma right now. It’s a surprise because in general the market for APS-C cameras and lenses is declining. But sales of those three DC DN lenses keep growing. Most of the sales are for Sony E-mount and Micro Four Thirds [versions], and in peak seasons sometimes we actually can’t keep up with demand.

About the Micro Four Thirds market:

I think Micro Four Thirds is well accepted by filmmakers, and our 16mm is really popular among M43 users. People who need a compact system still love Micro Four Thirds.

Sony and Canon both have an announcement on April 20

Now that’s unusual to see. A couple of weeks ago Sony announced that it will have a product launch on April 20. Weird enough today Canon announced it will have a product launch event on April 20 too.

Now before you get too excited know that this is stuff that was supposed to be unveiled at the NAB show: Which means expect new camcorder and Cine lenses. I hope Sony will at leats tease us something about the future A7sIII…but my hopes may be misplaced :(

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You can now use our checkout code “RUMOR” to get an additional 15% discount on all TOPAZ products (Click here). This is what you save on the single products:

Ted Forbes: New Canon Mirrorless HIGH MEGAPIXEL camera in the works?

Ted Forbes writes:

There are reports that a new high megapixel Canon speculated to be either an 80 megapixel or 150 megapixel (very unlikely) is currently being tested. I think there’s a strong possibility we will see something like this. Between the R5 and R6 cameras that are coming, it makes sense that Canon would offer a camera for high resolution shooting.