The Sony A7c is real and Sony will announce it on September 15

All those Sony A7c rumors are likely to be true: Sony has officially confirmed that September 15 they will announce a “new concept”. The A7c is rumored to be a Sony A7III in the body of an A6600. I like the idea but I have the problem with the rumored price: 2100 Euro! Way too high! It would have been a real killer camera if the price would have been udner 1500 Euro/Dollar :(

Sony A7c specs we know so far:

  • In mid September Sony will announce the new “Sony A7c” entry level Full Frame compact camera
  • Similar Sony A7III specs with 24MP sensor
  • It has the same A7sIII fully articulating screen
  • autofocus algorithm is the one from the A7sIII
  • 4k30p
  • body shape similar to the A6600 with EVF in the corner (camera is only slightly bigger)
  • The camera will be marketed for vloggers and youtubers
  • Battery is NP-FZ100,
  • USB is Type-C.
  • it has a single SD card slot
  • It has both a mic-in and a headphone jack
  • Wi-Fi (11a/b/g/n/ac) and Bluetooth
  • price will be above A7III (2.100 Euro)
  • New lens line will be announced too: The compact lenses will have the code “V”
  • The first lens will be a compact travel zoom (something like a 28-60mm f/4.5-5.6 and similar to the Nikkor 24-50)

Join our new Sony A7c facebook group.

IMPORTANT: To not miss any future rumors and leaks follow me on Twitter, Facebook, Instagram and chat with me live NOW!!! on Discord.

Panasonic will have the same fate as Olympus? Probably not….but a restructure program might be started soon…

Nikkei has posted an interesting “rumor” about Panasonic plans with the Lumix camera brand:

  1. Because of the difficult environment Panasonic plans to do a “structural reform” of the business.
  2. Nikkei writes that this could end in a “collaboration with other companies“.

Sounds like there is a chance they might separate the Lumix brand into a new company with partners (like Olympus is doing). But I guess it might be a different solution: Right now the L-mount partners are allied with separate businesses and ideas. Some kind of more advanced partnership with Leica and Sigma to cut costs and develop L-mount gear together makes sense.

via 43rumors

This is the Panasonic S5 (announcement tomorrow)

A Japanese spec sheet leaked via Nokishita. This is the google translated text:

-It is equipped with a full-size 24.2M CMOS sensor and Venus engine equipped with “dual native ISO” that responds to original color reproduction and suppresses noise to achieve excellent high-sensitivity image quality.

-While equipped with the high video performance of the S series, such as 4K60p video recording and unlimited recording time, it has achieved a highly mobile body size.

・Smooth and flexible 4K60p recording, and expressive power of 4K/FHD 10bit recording with abundant color gradation. Equipped with various video recording formats optimized for various video expressions.

・If you set 4K 60p/30p/24p 10bit, you can record a movie for about 30 minutes, and under the recommended environment, you can resume recording immediately. With 4K 30p/24p 8bit and FHD settings, you can record without time limit (with temperature limit) and support long-time uncut shooting.

・14+stop cinema camera class wide dynamic range and V-Log / V-Gamut realize high level color reproduction from highlight to shadow.

・By strengthening AF tracking and adding new “head recognition” to “face/pupil recognition”/”human body recognition”, we will continue to capture the movement of the subject while responding to the expression intention of the photographer.

・With 6.5 steps of image stabilization performance, “Dual I.S. 2” strongly assists the expression of photos and images in various shooting scenes.

-High S/N ratio and regular ISO sensitivity of 51200 provides excellent high-sensitivity endurance. The high-sensitivity image quality that can be achieved with the full-size CMOS sensor and Venus engine, beautifully depicts the subject even in the dark.

-A super-high-definition world of high-resolution mode (equivalent to 96 million pixels) that allows you to pursue details. Realizes an amazing resolution that cannot be obtained with a single shot. You can get a new photographic expression.

-Live view composite that records natural phenomena that occur in front of you with beautiful light trails. You can leave it as a photographic work without leaving the passage of time.

-Photo style that allows you to create a picture that matches your expression intention. Equipped with 9 color styles and 3 monochromes, you can seamlessly set color settings from still images to movies.

-The slow & quick mode (S & Q), which can be quickly accessed from the mode dial, can record up to 2.5 times slower at 4K, slower (60 fps), and up to 5 times slower (120 fps) at FHD while tracking AF. It can record up to 7.5 times slower (180fps).

-Equipped with a newly developed compact mechanical shutter with a maximum of 1/8000 seconds.

・About 1.84 million dot free angle monitor ・About 2.36 million dot OLED finder.

-Dustproof and splashproof specification-Robustness of magnesium alloy frame.

-Supports a new battery (DMW-BLK22) for long-time shooting and a battery grip (sold separately) (DMW-BGS5).

Canon might announce the new EOS M7 soon and then kill the system after the release :)

PersonalView shared this apparently paradox rumor: They say Canon will announce a new EOS-M7 in late 2020 and then kille the EOS-M line entirely in 2021. This is what they write:

Rumored EOS-M7 specs

  • 32mp APS-C sensor with DPAF II
  • IBIS
  • Slightly renewed DIGIC LSI
  • Cheap EVF, 2.36Mdots
  • Dual SD Cards, speed limits are same as 4 years old cameras
  • 12fps serial shooting, without AF active
  • 4K from 24p to 60p, using all APS-C sensor sampling
  • 1080p up to 120p (overheating at 120fps)
  • CLog mode for marketing purposes
  • $1599 price

Canon plans to destroy whole M lineup and all lenses as soon as 2021, but as camera had been developed for long they plan to sell it first.

Don’t know if the rumor is correct…but I know the EOS-M line makes no sense at all. Just keep the EOS-R system and cut the costs!