These are all the press events happening at Photokina on September 25 (Sony, Leica, Panasonic, Fuji, Canon, Nikon, Olympus)

As reported today by SonyAlphaRumors this is the new updated list of Photokina press conferences planed by the big companies on September 25:

Some of these companies like Canon and Nikon could announce no product at all and “only” introduce their new systems. Panasonic has the potential to be make the biggest announcement with a new FF system camera.

Multiple Sony and Zeiss announcements ahead of Photokina: A6500 successor finally to be announced?


The Zeiss FF camera teaser

After all the Canon, Nikon and Fuji announcements it’s time for Sony (and Zeiss) to show their cards. let’s start from the smaller one:

Zeiss will announce the 40mm Batis and a new fixed lens Full Frame camera. Zeiss has scheduled a press conference for September 27.

Sony has multiple announcement ahead:
On September 14 they will announce a camcorder
On September 18 they will announce some E-mount stuff (probably a new High End APS-C E-mount camera)
On September 25 they will have an official press conference at Photokina with maybe some more new gear (new lenses?).

While it’s a good bet to think the new High End E-mount camera will be announced soon it’s possible Sony will not launch the new A7sIII any time soon. After all the A7sII still has no direct competition. I wonder if Sony could announce something else that could take away some interest from the new Canon and Nikon offerings…

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via SAR

Nokishita leaked the full Fuji X-T3 specs

Nokishita leaked the full Fuji X-T3 specs (Translation via Fujirumors). The camera will be announced tomorrow:

  • Equipped with back-illuminated “X-Trans CMOS 4” sensor with newly developed effective pixel number of approximately 26.1 million pixels (Low pass filter less)
  • High-speed image processing engine “X-Processor 4”
  • By increasing the number of phase difference pixels to about 4 times the current ratio, the image plane phase difference AF area is expanded to the entire screen area (about 100%)
  • Extended the low illuminance limit of phase difference AF from conventional -1 EV to -3 EV
  • 4K / 60P 4: 2: 0 Compatible with 10-bit SD card recording in the camera. 4K / 60P 4: 2: 2 Also supports 10bit HDMI output
  • “Sports finder mode” function is newly installed. Blackout-free high-speed continuous shooting at the maximum speed of 30 frames per second is possible within a frame equivalent to 16.6 million pixels (1.25 times crop)
  • Newly equipped “pre-shooting” function that starts shooting from the time when the shutter button is pressed halfway and records the shot image by pressing the shutter button all the way
  • “Monochrome adjustment” function is newly added to “Film simulation”
  • “Color Chrome Effect” function is first installed as “X series”
  • USB Type adopts Type-C (USB 3.1 Gen 1) standard
  • Standard ISO: 160 to 12800 (extended ISO: 80/100/125/25600/51200)
  • Continuous: About 11 frames / sec (mechanical shutter), about 30 frames / sec (electronic shutter, 1.25 times crop)
  • EVF: 0.5 type organic EL finder Approx. 3.69 million dots 0.75 times
  • Rear liquid crystal: 3.0 type approximately 1.04 million dots 3 way tilt type touch panel liquid crystal
  • Film simulation: 16 modes (including ETERNA)
  • Wi-Fi · Bluetooth 4.2 installed
  • Battery: NP-W126S
  • Number of storable pictures: approx. 390 pictures (in normal mode)
  • Size: 132.5 × 92.8 × 58.8 mm
  • Weight: 539 g (including battery and SD memory card), 489 g (body only)
  • Color: Black / Silver
  • Reservation start date: September 6, 2018
  • Scheduled to correspond to movie shooting with hybrid log gamma method and “Simultaneous film simulation / F-Log simultaneous output” by firmware update through 2018

The new Panasonic Full Frame mirrorless system camera will have a new mount and a Panasonic designed sensor

Panasonic is going to announce a new Full Frame mirrorless System camera on September 25 at 12:30 Berlin time. We don’t have a lot of info about this camera yet but this is what 43rumors has learned:

  • It has a new Panasonic designed mount
  • The sensor is made by Panasonic and it’s not “borrowed” from current Sony FF sensors
  • The camera will start shipping out in March 2019
  • The camera is said to have high video quality

I wonder…will Olympus join this system? And what lenses will be on the roadmap?

Photography is a simple game, at the end Canon always wins


Image on top shows the current best seller list at Amazon US (note, it changes hourly). EOS-M50 sells well despite lack of lenses in their lineup.

Some of you may remember Gary Lineker’s famous quote:

Football is a simple game. Twenty-two men chase a ball for 90 minutes and at the end, the Germans always win.

Well, I think that after all that Sony E and Nikon Z buzz Canon will stand as the real big winner when they will announce the new FF mirrorless on September 5. I mean it seriously, I saw the impressive sales of their EOS-M50 even tough there are literally only three lenses you can buy for this camera. Their brutal force is their brand name and therefore I think:

Photography is a simple game, at the end Canon always win.

UDPATE: This is not about being pro or against Canon. This post is only to say that now that we have more or less three similar FF camera systems with Canon-Nikon-Sony most people will choose for the brand that has the most glorious history in the past 20 years.