From a pure marketing point of view Sony got heavily beaten at Photokina by the L-mount alliance announcement, the Canon EOS-R and Nikon Z. Sony missed to bring any kind of possible new “mass distraction weaponry” and left the conference room with a general hint about 12 future E-mount lenses.

But they seem to find their way back to the headlines with this: SAR reports that they will soon announce a new kind of High End APS-C camera with EVF in the middle just like the Fuji X-t3 and Panasonic GH5. This will be the new jewel on Sony’s APS-C crown and bring Sony A9 alike features for the masses. New lenses will be announced too (no specs yet).

And if Full Frame is your thing the next camera should be the A7sIII which will be announced sometimes in early 2019.

Hands-on photos by Photographyblog

We got these tidbits about the new Ricoh GRIII:

No external EVF planned. In stores: Q1 2019 is planned. But mainly Q2 only…

Sony Senior Manager Yutaka Iwatsuki just spilled out some bits about the future Sony A7sIII:

1) Mr. Yutaka said that “for time frame, it may require longer than you probably imagine”
2) This long waiting time is necessary because Sony wants to “go beyond the customers expectations”
3) A7sIII will not have 8K recording

Sony also made it clear they want to focus on FF and APS-C and they have no plan to go MF yet.

via Cinema5D

So let’s make a quick recap of what to be expected in a few hours:

Sony at 10 am
Nothing…or maybe an unexpected surprise?

Leica at 11:30am:
S3 and L-mount partnership announcement

Panasonic:
firmware update for many MFT cameras
New L-mount FF camera and lens development announcement

Fuji:
Fuji GFX-50R and Fuji GFX100

Canon:
Nothing

Nikon:
Nothing

Olympus:
Nothing

Anything else I forgot to add? :)

UPDATE: Yes, Ricoh should announce a new camera too. And Zeiss will announce a new fixed lens FF camera and the 40mm Batis on September 27!

Nokishita spotted this teaser image on l-mount.com. It has since then be removed. But L-rumors.com spilled out a lot of details about the new Panasonic FF L-mount gear:

Panasonic high End Full Frame camera
– Close to 50 Megapixels
– L-mount
– Panasonic designed and manufactured sensor
– 4k60p
– IBIS
– 150 Megapixel stills in Pixel Shift mode
– Dual card slot (one card should be SD)
– Price below the Sony A9 (close to $4,000)

Panasonic entry level Full Frame camera
– 20+ megapixels
– L-mount
– Panasonic designed and manufactured sensor
– 4k60p
– IBIS
– Dual card slot (one card should be SD)

Panasonic FF lenses
– 24-70mm
– 70-200mm
– 50mm

The partnership will be unveiled at tomorrows Photokina press conference day:

On top you see a Sigma SD Quattro with photoshopped L-mount on it

L-rumors.com reports that Sigma will join the L-mount world in three different ways:

1) They will launch L-mount lenses (unclear if this are just adapted versions of current lenses or completely newly designed lenses)
2) They will launch a new EF to L autofocus adapter
3) they are also developing a new L-mount camera!

Wow, Imaging a Full Frame Foveons sensor camera with L-mount! Damn I would love that drram camera to be true!

Nokishita leaked the specs of the two new full frame E-mount lenses and the one new ASP-C E-mount and MFT lens:

28mm F1.4 DG HSM | Art

Lens construction: 12 groups 17 (including 2 FLD lenses and 3 SLD lenses)
Shortest shooting distance: 28 cm
Maximum photographing magnification: 1: 5.4
Filter diameter: 77 mm
Size: ? 82.8 mm x 107.7 mm
Weight: To be determined
Mount: Sigma, Canon, Nikon, Sony E

40mm F1.4 DG HSM | Art

Lenses developed to meet the requirements of the high-end cinerene lens
Lens construction: 12 groups 16 pieces (3 FLD lenses and 3 SLD lenses included)
Shortest shooting distance: 40 cm
Maximum shooting magnification: 1: 6.5
Filter diameter: 82 mm
Size: ? 87.8 mm x 131 mm
Weight: 1200 g
Mount: Sigma, Canon, Nikon, Sony E

56mm F1.4 DC DN | Contemporary

Lens construction: 6 groups 10 pieces (including one SLD lens)
Shortest shooting distance: 50 cm
Maximum shooting magnification: 1: 7.4
Filter diameter: 55 mm
Size: ? 66.5 mm x 59.5 mm
Weight: 280 g
Mount: Micro Four Thirds, Sony E