This is the 2017 Camera shipment Forecast from CIPA: They expect a 10,3% decline.


CIPA published the outlook for 2017 (PDF file here):

Total shipments (the cumulative total of shipments from January to December) of digital
cameras in 2017 are projected to be 21.70 million units, a year-on-year decline of
10.3%.

Broken down by product-type, shipments of digital cameras with built-in lenses are
projected to be 10.50 million units (a year-on-year fall of 16.7%). Of those, shipments
to Japan and those to regions outside of Japan are projected to be 1.80 million units (a
year-on-year decrease of 18.2%) and 8.70 million units (a year-on-year decline of
15.5%), respectively. Shipments of digital cameras with an interchangeable lens are
projected to be 11.20 million units (a year-on-year fall of 3.4%). Of those, shipments to
Japan and those to regions outside of Japan are projected to be 1.20 million units (a
year-on-year decline of 7.7%) and 10.00 million units (a year-on-year decrease of 2.9%),
respectively.

Shipments of lenses for cameras with interchangeable lenses are projected to fall 6.2%
year on year to 18.00 million units. Of those, shipments to Japan and those to regions
outside of Japan are projected to decline 8.0% year on year to 2.30 million units and
6.0% year on year to 15.70 million units, respectively.

In addition to the step-up demand from users who have come to enjoy taking photos
because of smartphones and want digital cameras, expectation for another step-up
demand from the existing users of digital cameras who replace with or buy better digital
cameras will remain high. Therefore, it is expected that demand for digital cameras with
interchangeable lenses will remain firm compared to that for digital cameras with
built-in lenses.

Look here folks: For the first time in four years camera market is not shrinking!

CIPA just plublished the camera shipment data for the months of December. Ans look here folks: After four years of continuous camera shipment reduction this is the first time I see that camera shipments in one month were better(!) than the month of the year before!

And now to two more interesting details:

  1. The graph here on top show the system cameras shipment. And in December the number of camera shipment were greater than in 2015 and in 2014!!!

2) Surprise: Even the December compact camera shipments were greater than the year before!

Finally it seems we have reached the bottom of the four-year long camera market crisis?

A good news from Hasselblad: The X1D-50c is now shipping in “larger quantity”

At last some good news from Hasselblad. The X1D is now shipping in “larger quantity”. But I wonder how many of those who preordered the X1D canceled their order to get the Fuji GFX

Schneider announces new Cine Tilt FF E-mount lenses

Press text:

New Xenon FF-Prime Cine-Tilt Lenses from Schneider-Kreuznach
World’s first Full Frame Cine Primes to offer dynamic Tilt functionality

To enhance today’s dynamic cinematography, Schneider-Kreuznach introduces Xenon FF-Prime Cine-Tilt lenses. This groundbreaking new version combines similar form-factor and capabilities of the company’s popular Full-Frame Primes with added tilt function up to ±4°. By sustaining the field of view during focus and tilt actions, the new Cine-Tilt design makes possible previously unimaginable images from the freely moving and tilting focus planes. The new lenses offer the potential to utilize out-of-focus areas in the frame, especially when tilt is used with large apertures. A 4° tilt angle at the sensor plane corresponds to an 80° focal plane, which varies according to the focal length and aperture setting selected.

Like Schneider’s standard Xenon FF-Primes, the new version answers today’s practical needs yielding full-frame imagery, beyond 4K, in a lightweight and compact, uniform dimension package. The color-matched lenses feature minimized breathing and a bokeh reminiscent of classic Hollywood. Designed and built in Germany, the new design provides sophisticated mechanics for smooth and accurate tilt action. The lens’ tilt is controlled via a high precision ring with 120° rotation that is as intuitive to operate as pulling focus. Due to the common 0.8 module gear, the Cine-Tilt is usable with standard follow-focus systems.

Cine-Tilt lenses offer the multifold benefits of standard Xenon FF-Primes plus tilt functionality, so there’s is no need to swap out lenses during a shot. With the tilt set at 0° the Cine-Tilt lenses provide identical images as the standard FF-Primes. The consistent set comprises focal lengths of 25mm, 35mm, 50mm, 75mm and 100mm – all at T2.1.

Cine-Tilt FF-Primes will be available this spring individually or as a set, in Sony E-Mount.
Background information and applications examples can be found at www.facebook.com/SchneiderKreuznachCINE. For the US contact: Schneider Optics, NY: 631-761-5000, CA: 818-766-3715, or visit www.schneideroptics.com