Sony’s goal is to finally take a chunk of the sports photographers market. To do so they need to have the right lenses at the Olympics. That’s why today we got the new 600mm f/4.0 GM lens. But because 99% of their customers can’t afford to sell their last kidney Sony also releases a much cheaper 200-600mm zoom :)

USA Preorders (will open on June 13 at 11am New York Time):
Sony 200-600mm FE at BHphoto, FocusCamera and Adorama.
Sony 600mm FE GM at BHphoto, FocusCamera and Adorama.

EU Preorders:
Sony 200-600mm FE at Calumet DE, WexUK.
Sony 600mm FE GM at Calumet DE, WexUK.

Official press text:
200-600mm press text on SAR. 600mm press text on SAR.

BCNranking displayed the market shares changes between April 2018 to March 2019.

Canon did hold 37.3% of the overall camera market shares (fixed lens plus system cameras)
Nikon did hold 26,7% of the overall camera market shares
Sony did hold 13,1% of the overall camera market shares
Olympus did hold 6% of the overall camera market shares
Ricoh did hold 5.8% of the overall camera market shares

Compared to the previous year:

Canon sold -1,3% cameras (units of sales)
Nikon sold -15% cameras
Sony sold -6,6% cameras
Olympus sold -13,8% cameras
Fuji sold +19,4% cameras

But the story changes if you consider the overall value of the camera sales. Sonny mostly sells high-end cameras and that’s where you see their big leap forward:

Canon camera sales value dropped -11,4%
Nikon camera sales value dropped -28,5%
Sony camera sales value increased +14,5%
Olympus camera sales value dropped -21,3%
Fuji camera sales value increased +0,6%

The last data is what matters most. You see Sony and Fuji making more money while Canon and particularly Nikon and Olympus doing very bad on the Japanese market.

via Digicameinfo

The DPreviewTV team tested the new GFX100 (see video on top). I really do like this camera but the $10,000 price tag is a killer :(

GFX100 preorders:
In USA at BHphoto, Adorama, FocusCamera and Amazon.
In EU at Calumet DE, Park Cameras UK and Jessops UK.

And here are some more Fuji news you might have missed:
ALPA XO Exoskeleton for Fujifilm GFX100 Unveiled (More info on Fujirumors).
Laowa 17mm f4 Zero-D for Fujifilm GFX Coming Soon for $1,249 (More info on Fujirumors).
Fujifilm Camera Remote 4.0.0 for Android Released (More info on Fujirumors).
Fujifilm GFX100 Assembly – 860 pieces for 1 Great Camera! (More info on Fujirumors).
Fujifilm Instax Mini LiPlay Coming June 12 (More info on Fujirumors).

60mm f/2.8 (for Sony E, MFT, EOS-M, X-mount):
Black version on Amazon US, Amazon DE, Amazon UK.

Here are the detailed info about the new 60mm lens:

Image samples can be seen on 7artisans.

Babylonbee (via Petapixel) writes that a Canon spokesman said:

“If you spend at least $599 on a camera, you’re instantly transformed into a professional photographer, and now you have the documentation to prove it. In a lot of professions, you have to take classes or practice for years before you truly become a professional, but not in photography. Just buy one of our budget to mid-range cameras, and you’re in.”

It’s a joke folks :)

You can now preorder the new Kamlan 50mm f/1.1 lens for on Adorama (Click here). The lens is available for the Sony-E, Fuji-X, M4/3, EOS-M mounts.

The “Kamlan 50mm F1.1 MK2 APS-C lens” has a super large, bright f/1.1 aperture with 11 circular aperture iris that allows for great results in extreme low light conditions and also the ability to create beautifully creamy backgrounds. Brand new optical design can help you get great sharpness in all aperture range.

One of the key strengths of the Kamland 50mm f/1.1 MK2 is its high degree of color accuracy and richness. Unlike some normal large lenses, it does not introduce too much color cast to images but instead delivers a neutral, accurate color rendition even wide open. You can easily create great 3D effect and rich sense of atmosphere for your images.

Kamlan 50mm F1.1 MK2 features with dual high index of refraction  element groups. It can calibrate the spherical aberration effectively. The result is your images will be sharp from minimum distance to infinity.43rumors
Further extending the flexibility of the lens is the ability focus down to just 0.4m (1.3ft), allowing you to fill the frame with your subject and throw the background dramatically out of focus.

Kamlan 50mm F1.1 MK2 features a larger diameter element with  high index of refraction glass to help eliminate the onion rings. The whole defocus area is smooth and creamy.

The new April CIPA data has been published. And those of you that had some hopes things would go better this month can stop reading this article now. Your hopes were misplaced.

April 2019 system camera shipments were 27% lower in terms of units compared to April 2018. A quarter less cameras shipped…That’s a big deal! Of course it doesn’t help yet that Sony didn’t announce any new camera. Still, you would have expected the Canon RP and Panasonic S sales to fill the void…