Canon at Salon de la Photo 2025: “A solution for every use, need, and budget”

Phototrend had a chat with a Canon manager. Here are the highlights:

• Canon France reports leadership by value share over the last 12 months, buoyed by mirrorless growth and creator demand.
• Strong 2025 retail performance anchored by mid-to-high tier bodies and accessible entry kits.
• Bestseller: Canon EOS R6 Mark II — cited as #1 by value in 2025.
• Creator/vlogging push: Canon PowerShot V1 and Canon EOS R50V launched with positive user feedback.
• Hybrid cine interest: Canon EOS C50 drew strong attention among professionals and preorders.
• Flagships Canon EOS R1 and Canon EOS R5 Mark II were widely used during the Olympics; agencies such as Reuters and AFP equipped teams with the R1.
• For first-time buyers, Canon points to the Canon EOS R100 kits (often under ~€700) as an affordable gateway to the RF ecosystem.
• Compacts remain surprisingly hot: the Canon PowerShot G7 X Mark III frequently sells out, per Canon.
• APS-C bodies like the Canon EOS R50 anchor entry storytelling and creator workflows.
• Canon emphasizes the breadth of the RF full-frame lineup (40+ lenses) while keeping future third-party/full-frame RF moves tight-lipped.