SG-image announced the pricing and shipment time for the new 35mm f/2.2 Full Frame Autofocus lens:
This is a world’s first: For the first time a chinese manufacturer will release a GF autofocus lens. This is what we got via Weibo:
We don’t know what company is going to make this lens and what the specs will be.
The CEO of Insta360 just posted this image of what appears to be a completely new INSTA360 camera. His text going along the image was “向新的焦段出发” (Heading towards new focal lengths).
Aperture: The screen clearly shows an f/1.8 aperture.
Form Factor: It appears to be a fixed-lens compact camera or a compact mirrorless system designed to compete with the Fujifilm X100 series or the Sony ZV-1/Vlog series.
UI/Interface: The screen layout (showing the [9999+] shot counter and A mode) is an evolution of the Insta360 Ace Pro interface, including a large flip-up touchscreen.
Body Design: The camera has a distinct tan/beige rugged casing in the photo (which may be a prototype skin or a “Desert Edition”). It features physical control wheels for aperture and exposure compensation, a first for the brand.
If this is going to be a mirroless camera with APS-C sensor…will it be fixed lens or have a mount? And is this going to be L-mount or a new mount camera?
7Artisans is teasing the launch of a new compact Full Frame Autofocus lens. They write:
New Product Release | ≈90g, as light as a feather. See you on January 27th! Lighter, smaller, and more compact, perfect for full-frame cameras!
UPDATE: This should be a 40mm f/2.5 lens
Source: Weibo
Yodobashi shared the list of best selling cameras and lenses in 2025 (in terms of quantity)
The 20 best selling cameras of 2025:
Curiosities:
The 20 best selling lenses of 2025:
Curiosities:
The Japanese organization BCN recorded about half of the actual sales figures on the Japanese market. And in 2025, Sony managed to maintain its leading position despite declining market share. Canon is now close behind!
Summary via DClife:
Digital mirrorless camera
Sony and Canon are engaged in a fierce battle for market share in the mirrorless camera market. They have an even sales volume share, with Nikon trailing behind. Incidentally, Nikon has been in third place for two consecutive years. Since it’s based on sales volume, it seems that manufacturers with a lineup of cameras that sell in large quantities are strong. It seems that manufacturers who prioritize brand power, limit production numbers, and operate a scarcity business are not ranked highly.
Digital camera SLR
Although the mainstream camera market is shifting from digital SLR to mirrorless cameras, Canon remains strong in the digital SLR market. This marks the 20th time that Canon has won the award, and the 18th year in a row.
Digital camera with integrated lens (compact)
Kodak has finally won its first award. Kodak offers a wide range of affordable compact digital cameras. In terms of value, Fujifilm is probably at the top, thanks to the success of the X100 series and the Instax (hybrid instant camera).
digital video camera
DJI has won the award for the second year in a row, with an overwhelming market share of 64.7%. The driving force behind this win seems to be the Osmo Pocket series, and personally I think the Osmo Pocket series should be included in the action camera category. What do you think?
Action camera
DJI’s first win in the Action Camera category shows its momentum. GoPro has finally dropped out, dropping to third place. Chinese manufacturers like DJI and Insta360 are aggressively launching new products and improving specs, overshadowing GoPro. GoPro’s market share fell from 34.3% to 18.9%.
Interchangeable lenses
Tamron won the interchangeable lens category for the second year in a row. Sigma’s supply system has been a bit unstable in recent years. Tamron lenses have a wide range of relatively inexpensive lenses, and they are also a third-party lens manufacturer whose high-magnification zoom lenses have long been popular. Sony ranked third among original lens manufacturers.
Nikon has filed a lawsuit against Viltrox in China. The exact details of the dispute have not been disclosed, but court proceedings are scheduled to begin in March.
UPDATE:
According to information from multiple sources, the Nikon litigation regarding the patent issue primarily targets the Viltrox teleconverterZ-mount adapter.
–
via Asobinet
