The 2025 best seller list at Yodobashi: Fujifilm X100VI is the winner!

Yodobashi shared the list of best selling cameras and lenses in 2025 (in terms of quantity)

The 20 best selling cameras of 2025:

1. Fujifilm X100VI
2. Canon PowerShot SX740 HS
3. Panasonic LUMIX TZ99
4. Ricoh GR IV
5. Fujifilm X Half
6. Sony VLOGCAM ZV-1 II
7. Ricoh GR IIIx
8. OM SYSTEM Tough TG-7
9. Sony VLOGCAM ZV-1 II Shooting Grip Kit
10. Kodak PIXPRO C1
11. Fujifilm GFX100RF
12. Canon IXY 650
13. Sony Cyber-shot RX1R III
14. Leica D-LUX8
15. Canon PowerShot G7 X Mark III
16. Canon PowerShot V1
17. Nikon COOLPIX P950
18. Leica Q3
19. Nikon COOLPIX P1100
20. Sony Cyber-shot RX100 VII

Curiosities:

• Only two cameras on this list are mirrorless and both are from Sony (ZV-1 II and the kit version). Obviously Full Frame camera are usually way more expensive and cannot compete in terms of pure quantity.
• Sony RX1rIII didn’t do bad in this particular store!
• High-end compact cameras like the GFX100RF, Sony RX1R III, and Leica Q3 sold surprisingly well.

The 20 best selling lenses of 2025:

1. Sony FE 24-70mm F2.8 GM II
2. Nikon NIKKOR Z 24-120mm f/4 S
3. Sony FE 70-200mm F2.8 GM OSS II
4. Canon RF100-500mm F4.5-7.1 L IS USM
5. Canon RF100-400mm F5.6-8 IS USM
6. Tamron 28-200mm F/2.8-5.6 Di III RXD (E-mount)
7. Canon RF70-200mm F2.8 L IS USM Z
8. Canon RF70-200mm F2.8 L IS USM
9. Canon RF24-70mm F2.8 L IS USM
10. Nikon NIKKOR Z 180-600mm f/5.6-6.3 VR
11. Hasselblad XCD 2.8-4/35-100E
12. Nikon NIKKOR Z 28-400mm f/4-8 VR
13. Nikon NIKKOR Z 70-200mm f/2.8 VR S
14. Sigma 28-70mm F2.8 DG DN | Contemporary (E-mount)
15. Nikon NIKKOR Z 24-70mm f/2.8 S II
16. Canon RF 200-800mm F6.3-9 IS USM
17. Sigma 16-300mm F3.5-6.7 DC OS | Contemporary (RF-mount)
18. Canon RF 24-105mm F4 L IS USM
19. Tamron 28-75mm F/2.8 Di III VXD G2 (E-mount)
20. Sigma 24-70mm F2.8 DG DN II | Art (E-mount)

Curiosities:

• It’s all zooms on this list!
• 7 of the 10 lenses are from Canon