2025 Camera Brand Rankings | Who’s Actually Innovating?

Tony writes:

2025 is officially over, and it’s time for “The Judge” to hand out the final report cards. I’m looking back at every major camera and lens manufacturer’s performance this year to determine who innovated, who stagnated, and who failed completely.

We saw huge shake-ups this year—from political bans affecting DJI to Sigma doing the unthinkable with camera design. I also reveal my controversial pick for “Camera of the Year” (Hint: It’s not a full-frame mirrorless) and explain why the iPhone 17 Pro finally earns a spot at the grown-ups’ table.