Panasonic announced the very first two X lenses. The Panasonic 14-42mm pancake X and the 45-175mm X zoom. And two more fast X zoom will follow in early 2012 (More at 43rumors.com). Meanwhile the NEX-7 is selling (preorders) very well on Amazon US (Click here to see the full ranking).

Now where is the Nikon mirrorless? Don’t worry, coming soon guys

First of all. Nikon didn’t announce anything special yet. Juts normal Coolpix cameras. But Sony really made my day! See here:

This page gets continually updated! Keep checking for news (latest added news on top of each category). But please to not hit the reload button every minute because it will make crash the server. Feel free to send me links to more interesting news at sonyalpharumors@gmail.com!

Previews and Reviews

Sony A77 hands-on images from Singapore event.
Sony NEX-7 preview with video on Engadget.
Sony NEX-5N video preview by Engadget.
First VG-20 video preview on youtube.
HOT! Sony NEX 5N preview at ThePhoBlographer.
Sony NEX-5N preview at Dpreview.
HOT!!! And here is the NEX-7 video: http://www.amazon.com/gp/mpd/permalink/m6QSS5UVQ2CB2/?tag=

Image samples

Youtube-Vimeo

First VG-20 video preview on youtube.

Highlights

Engadget says: “We love the 24.3 megapixel sensor, but the camera’s OLED viewfinder is the star of the show.”

Links to Press release

Sony announcement at Digitalcamerainfo.
Sony NEX-7 at Dpreview.
Sony NEX-5N at Dpreview.
The new Sony A and E-mount lenses at Dpreview.
A picture of the press release on US Today (Click here).

Social Media (and reactions)

Live Sony event tweets by JVS on Twitter.
SAR group on Google+ and Facebook

Preorder the new stuff!

Sony A77 with 16-50mm lens at Amazon (Click here).
Sony A77 body only at Amazon (Click here).
Sony A65 with 18-55mm lens at Amazon (Click here).
Sony A65 body only at Amazon (Click here).
Sony NEX-7 body only at Amazon (Click here).
Sony NEX-5N with 18-55mm lens at Amazon (Click here).
Sony NEX-5N at Amazon (Click here).
Sony 16-50mm A-mount at Amazon (Click here).
Zeiss 24mm f/1.8 E-mount at Amazon (Click here).
Sony 50mm f/1.8 E-mount at Amazon (Click here).
Sony 55-210mm E-mount at Amazon (Click here).

I guess we will not be surprised when Sony will announce the new NEX cameras on August 24 (yes next Wednesday).

On the same day there will be a Nikon announcement too. But there have been no leak of the cameras yet

Sony cannot keep one single secret! Now even full size images of the upcoming three NEX lenses have been leaked! Click on the images to enlarge. As I already told you the Zeiss 24mm f/1.8 will cost around $999, the 55-210mm f/4-6.3 OSS will cost $299 and the 50mm f/1.8 OSS will cost $349.

There is also a nice size comparison (Thanks PaulPI!):

Sony probably made the very first big step that will bring the DSLR world closer to the new Mirrorless system. The image here on top shows the upcoming new LA-EA2 adapter with built-in translucent mirror. This will allow you to use all A-mount lenses with fast phase detection autofocus on your NEX camera. Usually autotofucus speed was considered one of the main advantages of the DSRL system over the Mirrorless system. But the recent improvement made by Panasonic (with the GH2) and Olympus (E-P3) and the new Sony adapter are closing the gap.