Sony RX1 is a Full Frame mirrorless camera with fixed Zeiss lens!


Photoprice Canada leaked two pictures of the new Sony RX1 compact Full Frame camera with Carl Zeiss 35mm f/2.0 fixed(!) lens. It is the big (and expensive) brother of the RX100 compact camera. Price should be close to $3000. But…there is one big but….Sony would have killed Leica and Fuji if that would have been an interchangeable lens camera. What the heck is Sony waiting for?

  • khuzul

    oh this is unexpected!

    • shigzeo

      What is unexpected (and wonderful) is what looks to be the addition of a threaded shutter release! No more proprietary connectors. 6$ will buy you the cable you need and it will work with other cameras.

  • brett maxwell

    nothing wrong with a fixed lens, especially at 35mm (or equivalent), the Fuji X100 has done wonderfully with that.

    however, what’s obviously lacking a good viewfinder (even if EVF). if it had that, and everything else checks out well, I’d pay $3k.

    • Ragnarok

      It shares the new “smart” hot shoe with the also upcoming NEX-6 and A99, so you can provably put an EVF there (I guess that will be a given for the NEX).

      • peevee

        NEX-6 will have its EVF built-in.

  • viking79

    Looks nice, but no way would I pay $3000 for a camera that is mostly equivalent to an X100 for almost 3x as much. They are both f/2 so this is effectively 1 stop larger aperture from the larger sensor, but still, that is a lot for 1 stop. I hope they have the price off by a factor of 2.

  • Art

    Price close to $3000? Where is the source for that?

    I really doubt it will be priced that high — higher even then A99. I expect under $2000

  • Keep waiting

    If Sony can do a fixed lense FF, there’ll be an interchangeable one and I’ll wait for that!

  • ronnbot

    Very unexpected. Close to $3000 is a bit much; a street price of around $2500 is probably more reasonable if you consider that the NEX-7 + 24/1.8 is $2300 and the A99 body only is $2800. Sure it is missing a bunch of stuff that the A99 has, the EVF being the most important one, but you can’t buy a cheaper digital fullframe camera with a fast 35mm prime than that. Anyway, I expect you can attach an optional EVF – I hope so at least.

    That said, Sony may have projected it to be a low volume seller; hence, the price of just below $3000. I’m not in the market for a FF + 35mm prime (fixed or interchangeable) so I’ll sit this one out, but there are probably quite a few Henri Cartier-Bresson wannabes out there (no offence) who would buy it.

    Exciting times!

  • BdV

    Wow! This is gonna be a hit!

  • Gekopaca

    No viewfinder… Too bad!!! I think they just bet close to a great product!

    I always think : Who are exactly those engineers who invented the new cameras? They seem to be very different from me…

  • Atlasman

    What is the point of this camera?

    Subject isolation? At 35mm f2, I don’t think so.

    Is it about ISO performance? I don’t think so.

    If I were a Sony shareholder, I would be concerned right about now.

    • Miklós

      Making photos, I would say.

    • Michael

      I have to agree that it’s hard to discern the target market for this camera. If this were a 50mm f1.4 it would be more appealing to me that 35mm f2. Just can’t quite throw the background out enough, which is why I’d want a full frame sensor in the first place.

    • Art

      It’s a Full-frame sensor.. 35mm F2.0 will have pretty decent subject isolation, but for-light, expect 3 stops lower noise than GH2

    • Art

      Sony camera division is pretty profitable. They lost money on TVs and mobile phone. Sony shareholders would be pretty happy to see this

  • Vivek

    Some L nuts will buy it and sell it after a few months.

    I will wait for the interchangeable lens version. Not interested in RX1,10,100,1000- no P&S cam for me.

    • Vivek

      Let me add this- if this shows up, I will not buy any of the APS-C sensored NEX’ either. It would be obvious that a FF interchangeable mirrorless is on the horizon.

    • Ragnarok

      It’s a P&S because of the fixed lens? What a “narrow” view!

      • Vivek

        A pro level system camera with 0 options to expand. Perhaps that sounds better?

        Whatever one calls it, I am not spending any of my cash.

  • Vladimir

    Camera for the 007, not more.

  • Dez

    Looks like a pretty lousy photoshop mock-up to me.

  • Zerfas

    If this is true than great, but it looks like a fake. Aperture Control and exposure comp dial… But no shutter dial? Far from logical….

  • nicopol

    The upcoming Fuji X-E1 with the coming X-23mm f1.4 lens will cost about 1600$

    (Fuji) 1.5x APS-C + f1.4 23mm
    (Sony) 1.0x FF + f2 35mm

    it will have:
    -interchangeable lenses (which are on leica build quality)
    -same subject isolation than this one above
    -for almost half the price…

    Sony! You have shown many good Ideas in consumer-electronics for the last 30years now. But you have no Idea how to bring that to a finished product without major flaws. Ever!

  • peevee

    Fixed lens with focal length? What a waste of a great camera.

  • Mr.tritium

    Haters are gonna hate, but I don’t care. This is the camera I’ve been waiting for. A compact body with a FF sensor for tremendous IQ and depth of field control. Too bad it’s so expensive.

  • Facepalm

    I would gladly pay $1,500 for a 35mm F2 Zeiss in Sony’s whatever mount (the Distagon costs ~$1,200 in F mount) and then maybe $2000 for a Sony full frame mirrorless interchangeable lens body in that mount. But I’m not going to pay $3,000 for a camera with that nice lens built in. They’ve missed the point of nice lenses: buy once and use for years as you upgrade and change camera bodies. If this rumor is true I think it’s a misstep for Sony. (Fuji’s x100 works because it’s at a much more accessible price point.)

    Given the lack of native lenses for the NEX series and now the mutilation of this Zeiss lens permanently fused to a camera that doesn’t even have a built-in viewfinder, I really think Sony doesn’t understand how most photographers think. It’s a bummer because I like their cameras, but they need to get their lens game sorted out before I start buying their stuff.

  • Tobias W.

    3000? Sorry, that makes the XPro1 really affordable. Also, the X2 is starting to look more attractive again. Sony couldn’t have done a better job to promote Fuji and Leica.

    The full frame sensor on a fixed lens camera is not going to make a difference for buyers. Low light performance of even the E-M5 is more than what most professionals need and nobody but a professional will spend 3000 bucks on this toy anyway.

  • Fiatlux

    Mmmm… The rx1 was a rumor in 2009 already. It was supposed to be an aps-c digicam back then…

  • smallnessO



  • Art

    “3000? Sorry, that makes the XPro1 really affordable. Also, the X2 is starting to look more attractive again. Sony couldn’t have done a better job to promote Fuji and Leica.”

    Only in your fantasy. Even at $3000, RX1 is going to be very popular. A full-frame Zeiss lens cost that much even if you want to put the lens on your D800.

    But I am still hoping the price would be lower. $3000 is just a rumor for now.

  • David

    I won’t buy it, even at 2000$. Comon! No VF, fixed lens… expensive. Fuji done it well, Sony don’t.

  • om-4

    $3000,- ??? Must have a upscaled Sigma SD1 sensor, lol.

  • Joe

    Can someone do a mockup size comparison based on the hot shoe size? Would be great to see how it looks next to a Sony RX100 and Fuji X100 or something like that.

  • Nico Foto

    Bravo Sony. I figured someone at some point would do exactly this (a ff 35mm fixed lens “compact”) but wasn’t expecting it so soon. Sony is really pushing hard on the mirrorless development, and seems willing to take risks and produce products with a bold concept. I like that.

    Does this camera have evf? Given the target market (prosumers) and the supposed price tag, anything other than a built in evf would be a fail…

    I wish sony luck with this product. At 3k its just going to be affordable for a niche market, but this product marks a milestone as it is…particularly if the performance is as good as the rx100 in terms of usability, af, simplicity, etc.

  • Eddie Argos

    First you all whine for somebody to make this camera the. You complain about the price when they make it.

  • cinq1

    I think it won’t be that expensive, i really hope.
    but knowing than canon and nikon are going to make some cheap full frame dslr, like D600 and 6D, sony would do a big mistake a this price.
    Sony RX100, 600€
    Sony RX1, 1500 should be the maximum.

  • Eddie Argos

    The reason it is a fixed lens has to do with the light bending / compensation


  • Eddie Argos

    The reason it is a fixed lens has to do with the light bending / compensation.

    If it were easy it would already have been done.


  • kf

    Well, still not worth to buy. $3000 ?? no evf? no way to buy. prefer to buy x-e1 than this. done some great pic with my x100 and my a77 in worth price and vf. but this? don’t think so.

  • Williams

    tEvery user has different styles and taste. To me, this RX1 is not my tatse. For full frame, I would prefer a coming Nikon D600, but for hi-end compact, I will buy E-M5 or NEX7.

  • NOMirror

    Finally, it’s coming, good sign! waiting for FF interchangeable lens mirrorless system.

  • Rep96st

    This camera is Fail on arrival.

  • Jerry

    No interchangeable lenses, idiotic decision. No EVF, and a ridiculous price on top of all that? No thanks. Pass, this time around.

  • Art

    According to SAR, there will be both EVF and optical viewfinders as accessories.

    • Jerry

      Accessories? No EVF? ILC? Options only?? Don’t joke with me! What about these features being an integral part of the camera, rather then an after thought? …. More realistically stated, these are excuses to extract more money from the ignorant public. If one wants an EVF, buy it in a model as an integral part of the design…. NOT, as an afterthought and excues to extract more money from one’s wallet as an after thought.

      It’s one major reason why I went for NEX-7 rather then 3 or 5. Well…. ignorance continues to prevail. (not a personal problem however)

  • skula

    What a joke.. Who wants a big full frame camera with fixed lens?

  • Alienated

    If then new generation of fuji x100 has got the xpro1 sensor and slightly enhanced lens, what kind of a photographer might prefer this sony? Sorry, sony is not leica, which excludes rich self-image liking people. What else does it offer? Smaller Dof? How many people will it be sitnificant for? High iso? Irrelevant. And x100 has got a viewfinder, which makes the price difference bigger.

    Nice try, sony, make it 2000 usd and you might be succesfull. Maybe.

    Ps: for landscape and generally kinda tripod work… Sigma dp1 again a better buy…

  • ABB

    Two add-on I would like to see in the future for this RX1:

    1) TOP-QUALITY wide/tele conversion lenses.
    2) Optional grip.

  • tkpenalty

    Its not overpriced considering:

    1. Full frame D600/A99 sensor thats likely to be the best on the market atm
    2. 35 f2 lenses such as the ones from zeiss/leica generally are extremely good -> possibility of screw on adaptors for different focal lengths
    3. Minaturisation costs
    4. An xpro1 user would dream of getting the same resolution/shallow DOF out of their camera.

    However why this wasn’t made as a NEX confuses me. It would have required minimal tinkering to make a full frame NEX like this, considering the flange back, etc. A ff NEX would be slightly larger than this with the same lens.

  • evjenij

    “kill leica”? Why bother, Leica is no threat to anyone. Leica is as big as a farmers hen house.Leica can barely scrape by year after year.
    As for te price, good luck to Sony trying to sell that thing in this recession.Stupidly small,overpriced and unnecessary.

  • Beaur


  • Myst

    Funny how people judge a camera without testing it, even funnier when the damn camera is not even officially announced, and there are no tests done anywhere that they can check.
    But oh well let stupid be stupid.

  • Edward

    The issue with the interchangeable lens… the e mount lenses cannot cover the 35mm image circle, and A mount lenses have a long rear flange that would hit the sensor, so a new lens mount would have to be devised for a FF mirrorless, unless they do what pentax did and make a deeper body to accomodate the deeper lens flange. but that camera obviously would NOT look like this.

    I say if they make another one with a high quality fixed zoom of moderate range, and fast aperture, it would be acceptable for around $3000

  • lisa

    Agree with Edward! Make a 5x zoom and please let me get to f11 because we love deep depth of field is this possible? make it possible! they dont want to make the perfect camera which would be an even bigger sensor, compact, can close down the aperture to f16 excellent optics and makes pictures from digital… have that film look. if they do this they wont have to keep inventing new cameras..its a game it seems also i would love to be able to attach my Leica r 28-90 2.8 lens onto the best body out there..they need to make adaptors for all lenses someone pls reply to my wishes

  • emopunk

    Maybe you can add one on the hotshoe. Who knows what else they have up their sleeves at this point.

  • Tenso

    Yes, I’d say this is a $1200 camera. A pretty nice one, actually.

  • fritz

    This is the beginning of a ff mirrorless system, i’m sure. Fuji made the x100 to evaluate the market. Sony is going that way….

  • Tenso

    The Fuji X100 has a smaller sensor and smaller lens (which make it cheaper), but also it has that expensive hybrid VF, so the price should be similar.

    The Nikon D600 with that same sensor will be under $1500. Without lens, but with the expensive OVF.

    No way this camera will be more than $1500. It might be a Sony marketing trick, to leak $3000 and then price it at less than half the price.

  • peevee

    At best 1 stop better low-light than E-M5 with 25/1.4. About the same as E-M5 with Voightlander 17.5/0.95.

  • Michael

    Yeah, pretty decent. But just that. Nothing like what you get with a full-frame sensor and a fast 50, 80, or 100mm lens.

  • Ragnarok


  • António

    Being a “professional” camera is a bit odd to see all the words on the lens saying it has a 35mm full frame CMOS sensor as well a scene mode option.

  • António

    And will it be the “same” lens as the one you refer? However it is a big shot from Sony, no doubt at all and no matter that price tag.

  • MAA

    fuji already have 23mm F1.4 in thier lens road map which is equivelent to this zies 35mm F2.0 in terms of depth of field and focal length. but fuji will still be faster in terms of light gathering. and i am sure it is not going to cost more than $700 for that lens. put it on XE-1 which is cost $1000 it will be much better camera in every way. there will be nothing in this sony that you wouldnt get in that combination i mentioned.

    plus you will get latest sony Electronic VF. and full controls.

    i really really wanted this camera to be NEX interchangable but unfortunatley it wasn’t. and for $3000 it is way too much. for a moment i thought it is great but after a while i thought about what i wrote above (fuji combination). i said that is too expensive and i am sure many will be in my position.

  • Gabriel

    “very popular” ? Because it have the “zeiss” mark on it ? I wonder if it’s a real zeiss lense, made by an old skilked dwraf in a german factory or a robotic clone made in a japan factory, with only some magic ancient word craved on it ?

  • jake

    right and not all people want to swap lenses over and over all the time.
    actually this thing is cheap , at least moderately priced for what it is.

    the Leica like arrogance , I dont want from any one ,even from Leica.
    what’s Leica innovates nothing in this digital era, in fact there is nothing Leica can do in digital era of photography.

    but it seems like if it is Leica , everybody worships for it regardless of price , weight , design ,etc , it is getting too ridiculous.

    I have no interest in Leica or Made-in-Germany or made-in-Italy or that kind of crap, actually made in China is better than made in dying Eurrope.

  • Vivek

    That (orange ring) is the best part of that whole camera!

  • Ragnarok
  • ABC

    “fuji already have 23mm F1.4 in thier lens road map which is equivelent to this zies 35mm F2.0 in terms of depth of field and focal length. but fuji will still be faster in terms of light gathering.”

    No, it will not be. It will gather a bit less light.

  • jake

    why are you almost retardedly close-minded?
    if it is German , you pay lots for it but if it is Asian , then look down?
    And these days most of SLR mount Zeiss primes are all made in Japan and even not Zeiss designs, they are just passed Zeiss certification test, that’s it.

    but many silly name lovers and European brand worshippers pay millions for it , that is why cheap China -Japan thing with EU label costs a lot more than what we want to pay for it.

  • Jerry

    Made by Sony under license, in compliance to Zeiss specifications. In short, Sony technology with the Zeiss label pasted onto it. Very few, genuine German-made Zeiss lenses on Sony cameras (if any).

  • Ragnarok

    Look at the image I posted above: the Panasonic GX1 doesn’t have a viewfinder either, and despite having a sensor 4 times smaller it’s the same size as the Sony, and the Zeiss lens only slightly larger (but it’s also a macro and even has an aperture ring). The price is high, but considering they charge $1000 or more for the APS-C Zeiss 24mm f/1.8 NEX lens alone, I think it’s fair.

  • Arnold

    “fuji will still be faster in terms of light gathering” well no, the Fuji f1.4 lens brings 2 times more light per area, but the Sony FF area is 2.36 times greater than APC-C, so the Sony gathers about 18% more light, but that’s a negligible difference.

  • Arnold

    Right on, and the E-M5 has IBIS !

  • Nico Foto

    Great comparison, i’m shocked at the small size of this camera…its like a modern day equivalent of a canonet or olympus 35rc. Amazing. But still, at 3k and given the target market, I believe a built in evf should be mandatory…this camera is going to be bought by enthusiast photogs, the kind of people that demand a real finder be it optical or electronic. A panny gf1 plus 20mm lens could be had for less than 1k, and it was launched to the market when there were little if any contenders, nowadays is a whole different scenario.

  • peevee

    “and the Zeiss lens only slightly larger”

    No, it is actually more that twice as bit as Pana 20/1.7, and not as bright, despite all the advantages of being built-in.

  • jake

    yeah but narrow minded European brand lovers cannot get it.

  • peevee

    “Body” is maybe pocketable, but with this lens built in, the camera is not.

  • Zaph

    If they can get it closer in pricing to the X2 ($1995), it will sell a lot.

  • jake

    why are you so narrow minded?

    use LCD it is more usable than VF most of times.

  • jake

    the X2 is a crap , slow and an AP-C, nothing special.
    if this thing had Leica bame on it, it would have cost 10k, at least.

  • Toto

    I guess he should have written, a yet not so big.
    I don’t think it has anything to do with where the brand come from… Stupid.

  • MAA

    @Arnold & ABC, F1.4 on olympus em5, F1.4 on fuji xe1 & F1.4 on any full frame r equal in terms of light gathering ability in proportion to their sensor size. But DOF will be different between all of them.
    So I repeat again F1.4 in APSC sensor will have the ability of gathering light twice as mach as F2.0 on a full frame sensor in proportion to their sensor

  • Ragnarok

    The whole combo is just slightly larger, and the Zeiss is actually brighter: it has to let pass light for a four times area, simple maths will show you, please divide: 20/1.7 and 35/2 and see which is larger (that’s what f/something means). You’d need a f/1 Panasonic lens for a true apples-to-apples comparison.

  • tkpenalty

    An f stop of 1.4 is an f stop of 1.4; it will gather the same amount of light. Sensor size does not affect the brightness of an image.

  • evjenij

    I’ll take the robot because the robot is more precise, never tires, doesnt require a wage or a pension, never goes on strike and can work nonstop. Oh, and a robbot never dies, it just gets replaced by another.

  • lorenzino

    this sony is more compact than the fuji. Way more compact. And this is the point of this little camera: best IQ, smallest camera. Sure the fuji is probably a better camera from all other points of view, but then all dslr are better all-around cameras than the fuji. The point is: fuji beats them in portability, the same way the RX1 beats the fuji…

  • lorenzino

    You are right.
    People keep on confusing the impact the f. value has on DOF vs actual light gathered…

  • lorenzino

    yes, and robot is not programmed to face sudden problems such as the explosion of a nuclear plant.

    So far, men are still a preferable choice, even if the want to have rights and be respected, as workers deserve to be…