The New QX cameras are already available for preorder at Amazon US (Click here to see them)! Here are all direct links to the two different cameras and colors and accessories:
Black QX100 (Click here).
Soft Carrying Case for DSC-QX100 (Click here).
Black QX10 (Click here).
White QX10 (Click here).
Soft Carrying Case for DSC-QX10 (Click here).
As you can see the QX cameras will ship on September 27!