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Multiple Sony and Zeiss announcements ahead of Photokina: A6500 successor finally to be announced?


The Zeiss FF camera teaser

After all the Canon, Nikon and Fuji announcements it’s time for Sony (and Zeiss) to show their cards. let’s start from the smaller one:

Zeiss will announce the 40mm Batis and a new fixed lens Full Frame camera. Zeiss has scheduled a press conference for September 27.

Sony has multiple announcement ahead:
On September 14 they will announce a camcorder
On September 18 they will announce some E-mount stuff (probably a new High End APS-C E-mount camera)
On September 25 they will have an official press conference at Photokina with maybe some more new gear (new lenses?).

While it’s a good bet to think the new High End E-mount camera will be announced soon it’s possible Sony will not launch the new A7sIII any time soon. After all the A7sII still has no direct competition. I wonder if Sony could announce something else that could take away some interest from the new Canon and Nikon offerings…

via SAR

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