Sony will launch their first Full Frame E-mount photocameras on October 16. And it looks like Sony’s goal was to price the new cameras as low as it gets! Here are some info:
The A7 has 24Mp and on sensor PDAF. It has a built-in EVF (middle of the camera) and is weather sealed. Price should be around 1600-17000 Euro/Dollars for the body and close to 2000 Euro/dollars with the 28-70mm FE kit lens.
The A7r has a 36MP sensor. Like the A7 it has a built-in EVF (middle of the camera) and is weather sealed. price is around 2,300-2,400 Euro/Dollars for the body. No info on the kit price.
The A7 and the A7r have exactly the same look but a different sensor. All current E-mount lenses will work in crop mode on these cameras. The new Full Frame E-mount lenses coming along the camera are the 24-70mm Zeiss (not sure about the aperture but it could be f/2.8), 28-70mm f/3.5-4.5, 35mm f/2.8 Zeiss and a 55mm f/1.8 Zeiss.
It may be that more high end FF E-mount cameras will come in early 2014 already!