Fuji releases new X Lens roadmap. Says new XC 50-230 f/4.5-6.7 OIS is coming!

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Fuji just released the new updated lens roadmap. It shows a new lens which is the XC 50-230 f/4.5-6.7 OIS. The full press release can be read here:

 

Updated FUJIFILM X-Mount Lens Roadmap

FUJIFILM Corporation (President: Shigehiro Nakajima) is today publishing an updated version of the FUJIFILM X-mount lens roadmap. This is further to the last XF lens roadmap issued in April 2013.

A total of 10 high quality Fujinon XF lenses will be on the market by early 2014 and now an additional 2 Fujinon XC lenses have been added to this list. When you combine this with the 3 Zeiss lenses already announced, it brings the total number of X Mount lenses available to 15.

New XC Lenses
In response to market feedback and requests from users, Fujifilm is expanding its line-up of lenses to offer a new category of XC lens. These are “compact and casual” lenses and are perfectly suited to the mid-range X-M1 compact system camera. They feature all-glass elements and are lightweight and portable.

In conjunction with its X-M1 compact system camera, Fujifilm announced the launch of the first XC lens, an F3.5-5.6 standard zoom lens that covers a shooting range of 16-50mm (24-76mm in 35mm equivalent). Today Fujifilm is announcing a second XC lens, an F4.5-6.7 telephoto zoom lens that covers the shooting range of 50mm to 230mm (75-350mm in 35mm equivalent). This will be available by the end of the year.

Fujifilm will continue to strive for the development of lenses that cover a wide range of focal lengths and offer bright and high resolution reproduction even at the periphery, so that users can enjoy the high resolution features of FUJIFILM X-Series cameras.

*1 For enquiries or information about the Carl Zeiss X-mount lenses, please click on the following URL: http://lenses.zeiss.com
*2 35mm format equivalent

via photographyblog

Another Sheikh cameras from Hasselblad.

Hasselblad new marketing strategy is to offer super luxurious cameras for reach people. After the Lunar they will now announce the “Stellar” camera which is basically the Sony RX100 with a lot of high quality material around it :)

The camera will be announced on Friday and there will be six different versions. Price? Starts from $1,600 and goes up to over $3,000 for the most luxurious version!

Hasselblad Stellar camera with Mahogany wood grip

Sony did it! They will soon launch a Lens with builtin camera. Smallest mirrorless camera ever :)

We are already excited because of the soon to come Sony NEX-FF. But it looks like Sony engineers went almost crazy on this: The image on top shows the first Lens Camera from Sony. This is a Lens with built-in sensor, battery and memory!!! So how the heck can you see the images and download them? Easy, you connect your smartphone or tablet via Wifi or NFC to see the images (in live view).

This is an amazing little toy. But It’s hard for me to say if that new kind of doing photography is something really needed. What do you think?

 

Fuji aims for the low end mirrorless market. No X-PRO 2 this year.

Fuji is well known for their high quality X cameras and lenses. But now they will focus on the low end market where the market is pretty filled with a huge ammount of cameras. Don’t know if that is a good strategy. Anyway, Fujirumors reports:

1) THE STRATEGY: Fuji won’t replace frenetically its cameras after a short time. The company’s goal now is to extend its offer to new market segments. Therefore there will be new cameras targeting different customers. (a trusted source told me hat after the X-A1 Fuji plans to release two more cameras this year)

2) THE X-PRO2: Because of this strategy the high end cameras won’t be replaced that soon.  (so it seems that the X-PRO2 won’t be one of the two cameras released after the X-A1 this year.)

3) THE NEW LENSES: There will be new cheap lenses after the 16-50 f/3.5. These lenses will be cheaper because they are slower, but the image quality will remain top-notch because inside all elements are made of quality glass.

4) THE CHEAP 55-200: We will soon have a cheaper 55-200 lens (or something very similar).

5) THE DOUBLE KIT: Fuji could offer the X-A1 with a double zoom kit lens (16-50 and cheap 55-200)

Damn, was hoping to see the X-PRO 2 this year!