Sony says focus from now on is on Full Frame. Entry level APS-C market is slowing down.

Sony Korea Manager Bae Ji-hoon got interviewed at Koreatimes and said:

Sony will concentrate on full-frame cameras in the future. In the short run, we will target existing full-frame camera users and then attract those who use entry and mid-class models to upgrade their cameras in the long run, raising the popularity of full-frame cameras. To do so, we plan to boost our presence in the professional market such as photo studios and wedding photography. Besides the stagnant growth of the camera market, the entry-class segment of the lens-interchangeable camera market is slowing down drastically.
We held a 59 percent share in the mirror-less camera market last year and have been the top seller of mirror-less cameras for the last five years, but we have never topped the gross lens-interchangeable camera market on a yearly basis. Our goal this year is to become the leader in this market for the first time.

I don’t think he was only talking about the Korean Market. If Sony is pull back from the APS-C market this would be quite a surprise! But it would also explain why they didn’t introduce the A6xxx camera that was leaked on the roadmap earlier this year.

Is Sony giving up on APS-C???

Found via Dpreview.

What mirrorless camera is the real money maker nowadays? Fuji Instax!

What is selling like hotcakes in the mirrorless camera world? The Fuji X-T1? The Sony A7rII? The Olympus E-M5II? Nope, it’s not a digital camera at all. The Fuji Instax cameras are the big success story of the moment! They are top sellers at Amazon US (ranking here). And the newly released Fuji financial report confirms the tremendous success. And without any real competitor Fuji can sleep nicely on their $$$ pillows…

found via Fujirumors.

Sony A7rII is now shipping in UK and already broke a marriage :)

The new Sony A7rIi is finally shipping in Europe. The camera is that highly requested and full of WOW factor that John Wilhelm kicked out his wife from his bed to sleep with the new toy :)

Joke a part a more serious list of user first impressions report can be read at SonyAlphaForum.

Found via SonyAlphaRumors.

A7rII preorder list:
In USA: at Amazon, BHphoto, Adorama, SonyStore US, FocusCamera, Uniquephoto.
In Europe at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT. Wex UK.
In Asia at Digitalrev, CameraPro.

Canon announces an EF mount mirrorless cube that can record at up to 4 Million ISO!

Canon announced the new “ME20F-SH”. A Cube form camera with EF mount and no mirror and no EVF. Canon says the camera “delivers exceptionally high sensitivity to capture Full HD video with a minimum subject illumination of less than 0.0005 lux“. This means it records in the dark at up to 4 million ISO! Take that Sony A7s :)

The camera main use will be in the surveillance market but also in cinema and tv production where you absolutely need those crazy ISO’s.

The camera uses a Full Frame 2,26 MP sensor and will cost $30,000 when it ships in December. Here are the full specs:

Free Lightroom Dashboard Tool tells you what kind of photographer you are! (TheNakedCamera)

TheNakedCamera spotted a small plugin called Lightroom Dashboard. It’s made by a single person named “Cheyne”. The APP analyzes all your pictures and shows you in beautiful stats:

your most common apertures
your most common focal lengths
your photo volumes over the past 2 years
how much usage your lenses get
how much usage your cameras get,

Cheyne promised to develop further the new app to include plenty of more features.