First Ricoh GR presentation video!

Our reader Mistral found that video presentation of the new Ricoh GR camera! Thanks!

  • simon

    looks awesome, also really like the video makes you want to want the camera.
    however I would like one with a longer focal length even more, but if the price is right and the image quality I might just get weak.

    • Robbert

      Horrible ad. But the cam looks promising. Let’s wait and see what the price does, for about 500 dollars this would make a very good extra camera to carry around! Hope Ricoh does not apply the ludicrous pricing like Nikon with their Coolpix A.

  • Herve

    There’s like an epic battle or what? What’s up with the tone of the voice in the video?!?

    On another level, too bad Ricoh joins the fun so late. User interface on gr series is simply one of the best, but concurrence is feroce and it will be difficult for such an obscure photography brand (for most) to compete now. I had (and still have) the wonderful GRd3 and hoped for an APS-C equivalent but I have now already happily switched to Fuji…

  • JP

    A streetshooters dream? Hopefully this will retain the wonderful menu functionality and snap focus abilities of the grd iii and iv.
    Enjoying the built in lens cover too, one less thing to fiddle about with.
    Personally I’m hoping it also retains the effective focusing peaking functionality of the GXR.
    Shame about the lack of viewfinder however the trade-off means, as stated, it will be the smallest aps-c camera currently available, smaller than the the coolpix A for height, depth and overall volume.

    Might even be ‘pocketable’ for the few of us left who wear non-hipster trousers!

  • Kelvin

    I’m getting this. My GRD III was the first digital camera that truly felt like it was a seamless part of the photographer. Moreover, having used a number of digital cameras, IMO it has the best UI, bar none. The camera just gets out of the way and shoots which is what I want in my camera.

    Shame about the viewfinder though. I was hoping that they would bring back the small VF in the film GR series.

  • Whirlwind

    Why not 35mm? 28mm is too wide.

    • Stephen

      I believe the GR series has always had a 28mm equivalent lens.

  • Alex

    That’s just great, this will be my next *the only camera if the price is correct (rumored 800$) or i will grab the Nikon Coolpix A for the same price or even lower (nikon price will inevitably fall ;).. Great times ahead!

  • MdB

    Ad is cheesy. Camera looks awesome! If it is like previous GRD’s and GXR’s etc it should take an external EVF.

  • Harold GLIT

    Looks like Ricoh even managed to improve on its already excellent user interface .


  • Milan

    Nice camera, yes, but the problem will be the price. With the Canon EOS-M selling for $400 including the 22mm f/2.0 lens, it will be difficult to sell this one for twice the price (or more). Even if it’s a bit smaller, and has faster AF, it has a 2.8 lens that you cannot change. That’s a big advantage for the Canon.

    Nikon’s Coolpix A will be below $400 in a few months, but I doubt that Ricoh can do that too.

    • Fants

      The Coolpix A costs $1100 right now. In what world will it fall below $400 “in a few months?” The Fuji X100 is two years old and still costs $650-700 USED. And ignoring the EOS-M’s horrid AF, there’s the fact that the Ricoh has the best APS-C sensor on the market – the Pentax K-5 IIs’ 16mp AA-filterless version – and the Canon has a comparatively-poorly-performing sensor that was first introduced four years ago.

      If this actually can undercut the Coolpix A’s price by $300 it could be a real winner. That sensor is awesome, and I have much more faith in Ricoh’s control layout than I do in Nikon’s. A lot will ride on the quality of the lens and the quality of the purported 21mm converter.

      • reterty

        “Ricoh has the best APS-C sensor on the market”

        No ,the Nikon D5200/D7100 has the best APS sensor on the market.Ricoh’s real problem has nothing to do with image quality build quality or ergonomics , but everything to do with brand awareness and brand bias.The hideous Canon EOS M has taken a far higher chunk of the market than any Ricoh camera will.

      • Legoland

        Well, nobody seems to care about Samsung, but 5 months ago I bought a nx200+30mm lens for 500€. I guess it’s not much bigger than this ricoh, has a better sensor than Canon (though a bit worst than Ricoh) and has interchangeable lens.

    • simon

      the point of this camera is size, if you want e interchangeablelens camera there are many alternatives, if you want a pocketable camera there are almost no alternatives. plus the sensor is awesome

    • Harold GLIT

      You do not seem to be aware of what is going on on the mirorless market these days . The Canon M has this low price because , by Canon own admission , it is not a successful camera at all
      Not to mention it is aimed at a pretty different clientele


  • Mr.Tritium

    The 35mm crop mode is a GREAT idea imho. The 35mm cropped image will have around 10Mpix so it should be quite sharp. It’s a nice advantage over the Coolpix A, and it may convince some of those who hesitate between the X100s and the GR ;)

  • Beaur

    this thing is a fuji killer

    • pepe

      It won’t be, even considering X100s price tag. It’s two different ideas about camera as a tool, thus both will have crowds of fans.

  • acuberos

    Finally a GR proud of his name! Looks great, I prefer it over the Nikon Coolpix A!

  • Joe

    Looks like another dust sucking, lens jamming mistake from Ricoh and without a viewfinder and I bet it costs 1500 bucks. If it was a non-retracting lens and had a viewfinder, I would order one, but after a couple jammed up GRD’s, I’m done with retractable lenses.

  • Lee

    This guy sounds like he’s constipated

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