Panasonic-Leica-Sigma partnership press text

Via L-rumors.com:

The L-Mount Alliance: a strategic cooperation between Leica Camera, Panasonic and Sigma

Cologne, 25 September 2018. At the company’s press conference prior to the opening of photokina 2018, Leica Camera AG, Panasonic and Sigma announced a strategic partnership. The ‘L-Mount Alliance’ is a previously unparalleled form of collaboration that will particularly benefit the customers of all three partners. The collaboration enables Panasonic and Sigma to make use of the L-Mount standard developed by Leica for their own developments and to offer both cameras and lenses utilising this lens mount. As a joint effort of all three partners, this alliance will increase the importance of the L-Mount technology to the world of photography even further.

Due to their numerous interchangeable components, system cameras are extremely versatile and can be individually configured for a wide range of photographic needs. Here, the bayonet is the most important interface, because the lens makes a decisive contribution to imaging performance and, in turn, to the quality of the final results. Thanks to the strategic partnership between Leica, Panasonic and Sigma, customers will be able to choose from a much wider selection of cameras and lenses without having to limit themselves to a particular brand, as all three brands will share the same proprietary bayonet mount.

Dr. Andreas Kaufmann, Chairman of the Supervisory Board of Leica Camera AG and majority shareholder: “For photographers, the ability to choose from a wide range of lenses for their system of preference is extremely important. Especially in the strongly growing market for mirrorless system cameras, users seek increasingly greater product diversity to fulfil a wide range of different photographic needs. We have therefore decided to work together with prominent partners in the photographic segment as an immediate response to these needs. Our long-established partnership with Panasonic is a collaboration based on mutual trust, and the company’s expertise in the area of electronics is unquestioned. Sigma is also a highly respected company that has become firmly established especially in the areas of optical design and lens manufacturing and is able to perfectly complement our existing portfolio of L- Mount products. We are convinced that we and our partners can realise mutual and sustainable growth for all our products.”

Mr. Tetsuro Homma, Senior Managing Executive Officer, Panasonic Corporation: “Panasonic has always focused on revolutionising the camera sector to make the lives of photo enthusiasts easier, more sophisticated and more enjoyable. Our longstanding partnership with Leica has brought many high-performance and high-quality digital cameras to the market; fusing Leica’s superior optical technology with Panasonic’s digital technologies. Our partnership has enabled us to accelerate the development of excellent digital camera products, and the L-Mount alliance with Leica and Sigma is a great example of such acceleration. This is an alliance of growing players, which will make a fundamental difference to the future of the imaging industry. We have always been a challenger, bringing innovation to the industry under the slogan of “Changing Photography” to meet the high expectations of professionals. Our partnership with Leica and Sigma will create additional business opportunities for our businesses, but more importantly will advance our customers’ joy of photography.”

Mr. Kazuto Yamaki, Chief Executive Officer, SIGMA Corporation: “As cameras evolved into digital and mirrorless, requirements from users and systems introduced by each brands diversified. Currently, there are overwhelming choices for users, but in terms of extensibility and possibility, the system truly meets user’s needs is not yet available. SIGMA is joining this alliance to develop mirrorless cameras benefiting from a short flange back. As SIGMA strives to develop high performance, high quality and innovative products, this alliance will strengthen the level of completion and the extensibility of our camera system and provide greater user benefits. Leica is a magnificent company that has been contributing to photographic cultures for more than 100 years, and Panasonic is leading the industry by developing reliable technologies across various fields. Together with SIGMA’s unique, high performance and high quality products, the L-Mount will evolve as an extremely attractive system for users.”

About the L-Mount

The L-Mount was developed by Leica Camera under the proviso of providing customers with a future-proof, flexible, robust and precise bayonet mount that would fulfil even the most demanding photographic needs. Since its initial appearance in 2014 within the Leica T, development of the L-Mount was continued by Leica as well as by its strategic partners, which led to significant improvements and therefore an effectively new and more polished L- Mount technology.

To ensure maximum product diversity, the diameter of 51.6 millimetres was chosen to make the L-Mount suitable for use not only with full-frame cameras, but also on cameras with APS- C sensors. The short register of only 20 millimetres enables a short distance between the lens and the sensor, which in turn enables considerably more compact construction – which is particularly helpful for developments in the wide-angle lens segment. To ensure resistance to even the most extreme stresses, and to guarantee customers maximum reliability in many years in intensive use, the camera bayonets are manufactured from wear-resistant stainless steel and with four flange segments that prevent canting and ensure particularly secure and precisely positioned lens attachment. The standardised L-Mount contact strip ensures trouble-free communication between the electronic components of the lens and the camera – including the possibility of installing future firmware updates for lenses to react to technological advances and exploit the full performance potentials of the lens.

The lens mount is currently used in the Leica SL full-frame camera system and the Leica CL, TL2 and TL APS-C camera models. All lenses made for the various different systems can be used on all cameras without adapters and without any functional limitations – this illustrates only one of the numerous benefits the common bayonet brings for customers. In the near future, not only Leica Camera AG, but also Panasonic and Sigma will be announcing further products that use the common standard.

You can join the new L Full Frame Facebook group if you plan to buy this camera. There you can discuss all features and tests once it’s released!

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New L-mount.com website teaser image and full Panasonic L-mount camera specs!

 

Nokishita spotted this teaser image on l-mount.com. It has since then be removed. But L-rumors.com spilled out a lot of details about the new Panasonic FF L-mount gear:

Panasonic high End Full Frame camera
– Close to 50 Megapixels
– L-mount
– Panasonic designed and manufactured sensor
– 4k60p
– IBIS
– 150 Megapixel stills in Pixel Shift mode
– Dual card slot (one card should be SD)
– Price below the Sony A9 (close to $4,000)

Panasonic entry level Full Frame camera
– 20+ megapixels
– L-mount
– Panasonic designed and manufactured sensor
– 4k60p
– IBIS
– Dual card slot (one card should be SD)

Panasonic FF lenses
– 24-70mm
– 70-200mm
– 50mm

 

The partnership will be unveiled at tomorrows Photokina press conference day:

WTF? Leica, Sigma and Panasonic will work together to develop the Full Frame SL mount camera system

And so all cards are on the table now: ON September 25 Leica, Sigma and Panasonic will announce a new profound partnership. Together they will develop cameras and lenses based on the Leica SL mount.

Expect them to announce cameras and lenses that will likely out-wow what Canon and Nikon announced weeks ago. But will that be enough to get a meaningful market share in the FF mirrorless world? You tell me in the comment system…

via SLrumors.com

These are the leaked images of the FIVE new Sigma lenses!

Sigma 56mm f/1.4 DC APS-C E-mount lens

Sigma is going to make everyone happy by announcing a new set of lenses. The image on tops shows the Sigma 56mm f/1.4 which will be available for MFT and Sony E-mount users. Below you can find their new Full Frame lenses which I suspect will be made available for Sony FE too:

Sigma 28mm f/1.4

 

Sigma 40mm f/1.4

 

Sigma 70-200mm f/2.8

 

 

Sigma 60-600mm 4.5-6.3

via Nokishita

This is the 100% accurate sketch of the new GFX-50R

Fujirumors shared these 100% accurate sketches of the new GFX-50R. Rumored specs beside the alreayd known 50 Megapixel sensor:

priced around $4,500
dual SD-card slot
no more cooling box
EVF only
2 axis tilt screen
first real life leaked image

This could be the first Medium Format for the masses! I know, $4,500 is still a lot of money, but only a couple of years ago you had to pay $10,000+ for these kind of cameras. And maybe next year the GFX-50R will get some discount and get closer to the $4,000 price…

Sony will announce the new 24mm f/1.4 lens this week. Probably no new camera :(

Well, seems like Sony will hide their cards for a while longer. Sony will announce two new lenses on September 20…and that’s it. The new high End APS-C camera and the new A7sIII might be announced in one of the two next events taking place on September 25 and in mid October.

Still, some of you will be happy to know that Sony will fill the latest few gaps in their FF E-mount lens lineup by announcing the 24mm f/1.4 GM on Sept 20.

Sony-Canon-Nikon step aside…the Big guys are coming: Fuji to announce the GFX-50r and GFX-100s at Photokina!

On the Internet you keep reading Full Frame lovers beating hard on the smaller size APS-C and MFT cameras. Well now we can pay them back and hit them where it hurts most…sensor size! That small FF sensor never had a real future :)

Fuji is not only going to announce the cheapest medium format ever…the GFX-50R for $4,500. But they will also announce the development of the new GFX-100s. The latter camera will be use the new BSI Sony sensor that has much better autofocus performance and dynamic range. This should be a killer camera. I just hope it will not be too expensive!

Both new medium format cameras will be announced on September 25 according to Fujirumors.