Hasselblad announced the True Zoom which adds a 10x optical zoom on the Moto Z smartphone. Nice product! But please Hasselblad, don’t forget to ship the X1-DC first ok?
Full True Zoom info can be read at hasselblad.com/accessories/mobile-accessories/hasselblad-true-zoom
Today Sony announced the third 50mm FE lens in their range, the new 50mm f/2.8 FE macro lens! If you count in the new Rokinon 50mm AF lens and the Zeiss 55mm f/1.8…well it’s getting crowded in the normal focal length world!
Preorder will start on September 1 at Adorama (Click here) and BHphoto (Click here).
PRESS TEXT:
SAN DIEGO, Aug. 30, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced a new full-frame lens for their E-mount camera system, the FE 50mm F2.8 Macro lens (model SEL50M28).
Ideal for everyday photography, this 50mm macro lens features an F2.8 maximum aperture that offers outstanding image quality and bokeh, while its 1:1 macro capability allows the photographer to get sharp close-up shots of their subject. Additionally, its comprehensive range of controls including focus-mode switch, focus-range limiter and focus-hold button ensure an effortless shooting experience for a wide range of users.
The lens offers a 6.3 inch minimum focusing distance and a wider field of view for capturing more background, compared to longer focal-length macro lenses. Weighing in at a mere 8.4 oz., it’s extremely lightweight and portable, making it easy to carry around.
The new FE 50mm F2.8 Macro lens features an ED (Extra-low Dispersion) glass to effectively compensate for axial chromatic aberration at close focus, allowing it to create consistently sharp and high quality images. The optical and mechanical construction of the lens has less glare and ghosting, even without a lens hood. The lens is also dust and moisture resistant.
Pricing and Availability
The new FE 50mm F2.8 Macro lens will be available in September for about $500 US and $650 CA, respectively. It will be sold at a variety of Sony authorized dealers throughout North America.
A variety of exclusive stories and exciting new content shot with the new lenses and other Sony ? products can be found at www.alphauniverse.com, Sony’s new community site built to educate, inspire and showcase all fans and customers of the Sony ? brand.
Content is also available for viewing at the sony.com product page in the US and CA.
Please follow #SonyAlpha on twitter and visit @SonyAlpha on Instagram for all of the latest ? camera news and content direct from Sony.
Key Features
Full-frame 50mm macro lens with 1:1 magnification
f/2.8 max. aperture for low-light and shallow depth of field
Get close with 6.25” (0.16m) minimum focusing distance
7-blade circular aperture design produce beautiful bokeh
ED glass effectively compensates for axial chromatic aberration
Robust and reliable dust and moisture resistant design
Focus-mode switch, focus-range limiter and focus-hold button
Distance scale, Magnification scale and Distance index
Compact (2.78”) and lightweight (8.3 oz.) for high mobility
Great for scenery and portraits as well as macro shots.
Sony ?7R II, Sony 50mm f/2.8 Macro lens. 1/200-sec., f/2.8, ISO 400
Sony ?7R II, Sony 50mm f/2.8 Macro lens. 1/640-sec., f/2.8, ISO 100
Sony ?7R II, Sony 50mm f/2.8 Macro lens. 1/60-sec., f/5.6, ISO 1250
Sony ?7R II, Sony 50mm f/2.8 Macro lens. 1/100-sec., f/3.5, ISO 400
Sony ?7R II, Sony 50mm f/2.8 Macro lens. 1/80-sec., f/2.8, ISO 100
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Info via Sony and Alphauniverse
Meike announced two new lenses for the APS-C mirrorless systems (Sony E, MFT, Fuji X, Nikon 1 and Canon EF-M system):
found via ePhotozine.
For the second time Hasselblad delayed the X1D-50c shipment start. It will now ship on September 15 according to BHphoto (Click here).
Curiosity: Just 4 days later on September 19 we will likely see the Fuji medium format camera announced…
The EISA group announced the 2016-2017 winners of the EISA award. Here are the winners video introductions:
EUROPEAN PROFESSIONAL COMPACT SYSTEM LENS 2016-2017 – Sony FE 85mm F1.4 GM from EISA on Vimeo.
EUROPEAN PHOTO INNOVATION 2016-2017 – Panasonic DUAL I.S. System from EISA on Vimeo.
EUROPEAN COMPACT SYSTEM ZOOM LENS 2016-2017 – Fujinon XF100-400mm F4.5-5.6 R LM OIS WR from EISA on Vimeo.
EUROPEAN PREMIUM COMPACT CAMERA 2016-2017 – Sony Cyber-shot RX1R II from EISA on Vimeo.
EUROPEAN PHOTO & VIDEO CAMERA 2016-2017 – Sony ?7S II from EISA on Vimeo.
EUROPEAN PROSUMER COMPACT SYSTEM CAMERA 2016-2017 – Sony ?6300 from EISA on Vimeo.
EUROPEAN CONSUMER COMPACT SYSTEM CAMERA 2016-2017 – Olympus OM-D E-M10 Mark II from EISA on Vimeo.
EUROPEAN TRAVEL COMPACT CAMERA 2016-2017 – Panasonic Lumix DMC-TZ100 from EISA on Vimeo.
EUROPEAN ACTION CAMCORDER 2016-2017 – Olympus TG-Tracker from EISA on Vimeo.
EUROPEAN PHOTO SOFTWARE 2016-2017 – DxO OpticsPro 11 from EISA on Vimeo.
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A couple of years ago there was that big 3D hype. Panasonic even launched a [shoplink 302598 ebay]special 12,5mm lens for Micro Four Thirds system.[/shoplink] But the hype got killed by the fact that the consumer didn’t care about these kind of products.
But now everything is changing! Micronews reports that for the Pokemon GO game “3D cameras would make a better job at catching the small monsters.”. As a consequence “the share of Lenovo did take a good 10% upward due to this rumor. With the recent release of Phab 2 Pro, Lenovo integrated a PMD made 3D camera making it the first Google Tango enabled phablet.”
The day may come soon where camera manufacturers will make a special Pokemon GO camera????
via Image Sensor World.
