Breaking news! Ricoh buys Pentax!!!

What a news! Hoya finally sold Pentax to…Ricoh! That’s a huge surprise! Hee is the full press release (Source: Hoya .pdf):

HOYA Corporation (“HOYA”) and Ricoh Company, Ltd. (“Ricoh”) hereby announce that pursuant to decisions by the President and CEO of HOYA and Representative Director of Ricoh, respectively, HOYA and Ricoh have executed an agreement as of today to transfer HOYA’s PENTAX Imaging Systems Business (the business of developing, manufacturing and selling optical instruments such as digital cameras and replacement lenses, digital camera accessories, security camera-related products, and binoculars) (the “PENTAX Imaging Systems Business”) to Ricoh.    HOYA will effectuate this transfer by incorporating a new corporation (“NewCo”), cause NewCo to succeed the PENTAX Imaging Systems Business by way of a corporate split (kyushu bunkatsu) (the “Corporate Split”), and transfer all shares of NewCo to Ricoh (such split and transfer shall be referred to as the “Split/Transfer”) as of October 1, 2011 (Estimated).
Prior to the Split/Transfer, HOYA intends to transfer its interests in PENTAX VN CO., Ltd., an overseas subsidiary of HOYA in relation to the PENTAX Imaging Systems Business, to NewCo.
Please note, that since the Corporate Split is a simplified corporate split (kan-i kyushu bunkatsu), disclosure items/content have been partially abbreviated.
Further, HOYA will continue to develop its businesses assigned from PENTAX Corporation which was merged (kyushu gappei) into HOYA on March 31, 2008 other than the PENTAX Imaging Systems Business, such as its businesses regarding digital camera modules, DVD pickup lenses, endoscopes, artificial bones, and voice synthesis.
1.    Background of the Split/Transfer
HOYA merged (kyushu gappei) with PENTAX Corporation on March 31, 2008, and has developed the PENTAX Imaging Systems Business assigned from PENTAX Corporation until now.    As part
of selecting and focusing its management resources, HOYA has decided to cause NewCo to succeed the PENTAX Imaging Systems Business via the Corporate Split, transfer the business and shares, etc. of HOYA’s Imaging Systems business subsidiary to NewCo via a business transfer and share/interests transfer, and thereafter, transfer all shares of NewCo to Ricoh.
Ricoh’s core business is office solutions focusing on MFPs, Ricoh has also introduced many cameras to the market since its inception in 1936. Ricoh was one of the first manufacturers to launch digital cameras in 1995 and Ricoh’s current high-end compact digital cameras are well regarded in the industry.
Now Ricoh aims to establish a consumer business. As a first step to achieve this goal, Ricoh strengthens its camera businesses. Ricoh takes it as an indispensable initiative to obtain the small and lightweight interchangeable lens camera technology, lens technology and sales channels held by the Pentax Imaging Systems Division to pave the way for further advancement and innovations in the digital camera market.
Through this acquisition, Ricoh plans to 1) enhance its digital camera businesses (especially the interchangeable lens camera market which is expected to grow), 2) create value-added businesses for taken photographs (creation and development of value-added services that encourage seeing, storing and refinishing photographs and utilize photographs as communication tools), and 3) expand to other fields (study of entry into the image archiving business using medium-format digital cameras and enhancement of security-related products)

Olympus cameras and lenses announcement. Samsung is next!

I am sure you didn’t miss any rumors and news I posted on 43rumors. You can read a list of all news and reviews go here:

So can we finally enjoy a free time without rumors and announcements? No! Samsung will announce the new NX20 and NX200 cameras in July. I still don’t knwo when but I will knwo it soon for sure! Stay tuned!

Mirrorless market share analysis in Japan (Olympus does well!)

The Japanese website BCNranking displayed the latest data about the Japanese camera market. 31% of all sold interchangeable cameras in May were Mirrorless! And those are the detailed results

Most sold cameras with interchangeable lenses:
The first two position are held by the two entry level cameras from Nikon and Canon. But on position three you can already find the first mirrorless camera the E-PL2 with 6.4% of the whole volume share. The Panasonic GF2 is on Position 5 with 6.2%. The is on Pos. 7 with 5.3%. And on position 9 you can find the in Japan only available E-PL1s.

Mirrorless Market Share (January to May 2011):
Olympus volume share is 37.95% of the whole mirrorless camera. Right behind you find Sony (32.02%) and than Panasonic (30.03%). The year 2010 ended with following shares Panasonic (38.7%), Sony (32.2%), Olympus (29.1%). As you see Olympus made a huge step forward.

Market share for all interchangeable cameras:
If you count the all interchangeable cameras (Mirrorless and DSLR) than Canon leads with 29.3%, followed by Nikon (27.4%), Sony (15.0%), Olympus (12.7%) and Panasonic (9.7%). Canon and Nikon both loosed market share during the last months.
P.S.: Those are the links to the Amazon TOP 20 cameras:
Amazon US rankings (Click here)
Amazon DE rankings (Click here)
Amazon UK rankings (Click here)
Amazon FR rankings (Click here)
Amazon IT rankings (Click here)

Mirrorless news roundup.

Quick video test made with the new Leica 25mm f/1.4 lens.

Ricoh GXR System Camera test at Outbackphoto.

Fujifilm FinePix X100 First Look (Digitalcamerareview).

Fuji FinePix X100, una pequeña joya en un envoltorio irresistible (Microsiervos).

Leica X1 vs Fuji X100 by Alex Koloskov (Link1 and Link2 via Noisycamera)

Test terrain du Fujifilm X100 (

Cámaras sin espejo y objetivos antiguos: una combinación con muchas posibilidades (Quesabesde).

Ricoh GXR+A12 verus GF2+14mm F2.5 versus Leica X1 versus Fuji X100 at Zol (Chinese).

Continually updated: Pentax Q mirrorless camera announced!

I will continually update this page. Latest additions will be on top of each category!

Hot details

It uses a 12 MP Sony 1:2.33 inch backlit sensor. Reminder: An APS-C mirrorlress camera will come in autumn!
External Viewfinder Available Separately.
Price 700 Euro with the 47mm lens.
28-83mm equivalent f/2.8-4.5 lens will, cost $299 and offer a built-in ND filter and lens shutter.
There wil be five lenses (Photographyblog).

Previews and Reviews

Imaging Resource
Hands-on at Dpreview.

Image samples

First studio image samples at Imaging Resource.


Hands-on video on Engadget.

Links to Press release

Quesabesde (spanish)
Colorfoto (german)
CNET (too little, too late and too much?)
Amateur Photographer
Focus Numerique (french).


12 Megapixel
1:2.33 inch sensor
Records 1080p video
1/2000 to 30 Second Shutter Speeds
HDR Capture
In body IS
Built-In Popup Flash
3 inch LCD screen
HDMi port and SD, SDHC, and SDXC Memorey Cards
Bokeh Control Filter and Smart Effects Mode