The sign of times: DJI is rumored to have acquired Hasselblad!

We were just praising the successful “restart” of the company thanks to the nice Hasselblad X1D. And now we got this: Luminous Landscape reports that CHinese Drone Maker DJI acquired the Swedish company! And no, this isn’t a crazy wild rumor. I am 99,999999% sure the rumor is correct!

What DJI plans to do with Hasselblad remains a mystery. But it seems DJI has the cash that Hasselblad has not to further develop the medium format segment:

It would be comforting, albeit naive, to think that everything will remain consistent and that no significant changes will take place, but I can assure you that this will not be the case. DJI sees a future in Hasselblad. I’m sure the Chinese market loves a brand like Hasselblad and it will be wildly successful there. But, what about the rest of the world? Can DJI maintain the iconic tradition and sales of such a mature and recognized brand?

I am yet not sure if that’s indirectly a good news for Fuji. I am not sure how many will buy the X1D knowing that the future path is a bit unclear…