After Sony also Samsung decided to commit a leak suicide :)
The video you can see on top contains the picture of a new 300mm f/2.8 XF-ED lens. Certainly an intentional leak from Samsung and also not the first one (Click here to see the NX camera/lens roadmap" leak"). It's called viral marketing!

That's the lens:


 

Nice or not?

A reader noticed that: "the focus ring turns in the opposite direction to other NX lenses".
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