Latest CIPA data show that the 3 year long camera market collapsing may have reached the bottom of the bottle. So is there now some hope to see some growth again? The Mayflower agency analyzed the data and writes:

Using so-called 12 month rolling data* there seems to be at first sight a reassurance of the market. However, unfortunately, this is a misleading interpretation of reality. After transferring the CIPA data into local currencies using historical exchange rates , it becomes clear that the camera makers at best achieve stable average prices .

Damn, doesnt sound good if true!

More info: Maryflower.

Aperture, F/stop & Depth-of-field: Beginner’s Essentials & Expert’s Misconceptions

40 Things You Didn’t Know You Needed in Your Camera Bag (Explora).
Leica SL vs Sony a7R II (Bokeh).
Sebastian vettel is the first Leica SL owner (SonyAlphaForum).
Cinema Cameras: What Filmmakers need to Know (Explora).
Studio tests: Leica SL (Dpreview).
9 Alternative Camera Supports (Explora).

Fuji X camera owners got a new update today: fujifilm.com/support/digital_cameras/software/fw_table.html

And unlike Canon (-21% profit reported yesterday) Fuji is doing very fine! Theya re selling tons of Instax cameras:

““the targeted sales volume of instax for this FY has been raised from 4.6 million units to 5.0 million units.”

and the new X-T10 is also selling fine:

“The sales of premium digital cameras X-Series centering on the interchangeable lens camera,  FUJIFILM X-T10, launched in June 2015, were strong. FUJIFILM X-T10 can realize outstanding image quality and comfortable operability with a compact and  lightweight body.”

Fuji is the sole leader of the instant cameras world. Maybe other companies should join that market too?

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News found via Fujirumors.