ON1 Raw format to rule them all :)

ON1 just announced the new “ON1 Photo RAW” format. They write:

ON1 Photo RAW will be the first RAW processor released in more than a decade and feature a new modern RAW processing engine, tuned for today’s sensors and graphics chips. Combined with our current set of tools, ON1 Photo RAW will bring photographers the world’s fastest, most flexible, and easiest to use RAW processor and photo editor available.

The new RAW format will be available this fall for $150 (yearly subscription).

You can see all the presentation and videos at https://www.on1.com/apps/photo-raw/