Nikon announces the first rugged mirrorless camera, the Nikon 1 AW1! And two new lenses too.

Nikon is trying to appeal new customers by being the first to offer a mirrorless rugged camera. The new Nikon 1 AW1 comes along two new rigged lenses, the Nikkor 1 AW 10mm f/2.8 and 1 AW 11-27.5mm f/3.5-5.6 lenses. The AW marked cameras and lenses are water, shock, dust and freezeproof. The camera can go 15m under water! I think this could be a real hit for Nikon. Finally a camera that can be with you on any travelling conditions!

Press release at Dpreview, Photoscala (German).
Preview at Dpreview, ePhotozine, Pocket-Lint, Engadget, Techradar.
Lens Press release at Dpreview.