Next Sony-Olympus rumors: High End cameras will be mirrorless and coming in September.


To steal the show to the competition Sony will announce their new A-mount strategy in late September. They will introduce new APS-C and FF A-mount (!) mirrorless cameras. Sony will be the first company to switch their DSLR A-mount system to full mirrorless. And according to latest rumors we got it also looks like Olympus will finally merge the two systems (FT and MFT) in one camera. There will be no more a classic DSLR line. Olympus will launch a High End Micro Four Thirds camera with a sort of integrated Four Thirds mount adapter. This could also mark the end of the classic Olympus E DSLR line.

Are Sony and Olympus anticipating the future? Is DSLR dead or are they just trying to differentiate themselves from the almost impossible to beat Nikon-Canon DSLR dominance? only time will tell…


  • Simon1

    First? Did you forget the mirrorless Pentax K-01? Same K-mount as its dslr K-mount brothers.

    • admin

      I am talking about High End DSLR cameras!

  • Joe

    i think sony will completely acquire olympus down the road

  • frasiemue

    DSRL are definitely condemned to death. At least 3 to 4 years there will be extreme resolution and very fast ELVs. Who needs then another mirror. Anyone who has ever worked in low light with a good ELV, will never want to miss the advantages. And the less mechanics in the game, the less wear there is.

  • Anonymous

    I thought four thirds was long dead? When was the last time Four Thirds made a lens?

  • Neil

    DSLR technology isn’t dead yet but it is going to be threading before long. It’s a smart play by Sony if they execute it well. They have been willing to try new things but they haven’t consistently put out quality and great support. But increasingly it’s fighting for shares in a declining market.

    In any case, I think Fuji is hitting the right mix of new technology and stills-focused thinking. I hope they stay on this path.

  • Ant

    Canon better throw their money researching cheaper medium format sensor fabrication 😀

  • Per K

    DSLR still sellsA lot better and mirrorless does not increase markrt shares. EVF still has severe shortcomings like in strong lighting conditions.
    In the longer term 10 yeras or so mirrorless will no doubt take over: fewer complex parts, complex to assemble means increased profit for manufacturers….. Today mirrorless are more expensive – really they should be cheaper.

  • klee

    looks like a mechanism to move the image sensor forward and backward to change the focal plane.

  • Stephen

    Will these FF cameras be significantly larger than the average size of m43 cameras? Yes, I know they will be bigger, but will they be as big as a standard DSLR today? Also, what happens to the lens sizes?

    I ask because so many people make the argument for mirrorless based on size. If they go full frame, what do you think will happen? I know that Leica are full frame yet are a nice size. Their glass is also a nice size but then they are manual lenses.

    Any ideas?

  • Macintosh Sauce

    I would love Olympus to shock everyone and go 35mm FF with specialized 4/3 and m4/3 adapters in the box. Of course, they would have to create a whole new line of 35mm FF lenses. 😀

  • Bill

    Why isn’t the Olympus OM displacing more Canikon sales, it’s simple. To paraphrase a former president, it’s the lenses stupid; primarily the lack of long lenses.

    True, the steady reduction in quality is distressing but at least we can adapt the older lenses such as the excellent Oly 12-60 instead of using the @#$% 12-50. But for long lenses with AF, we are SOL.

    Definition: long lenses are 600mm equivalent and up, something like the 150-500 Sigma mounted on FT/MFT to yield 300-1000. Sure that is a large combo but it would be less than 1/4 the price of a non-zoom FF equivalent and 80-90% cheaper (go price a Nikon D4 with 800mm lens).


  • Matus

    The tough truth is, that then ONLY reason to introduce a camera a’la Petax K-01 is, that while it is indeed reasonable to drop the mirror, it is not easy to leave all those lenses behind – so these ‘neither-fish-nor-fowl’ cameras appear – super bulky miror-less cameras. It makes me wonder how low will the transition to to mirror-less camera take – I mean including top pro cameras.

  • tecnoworld

    I can’t understand the point of releasing mirrorless cameras for lenses made for dslr cameras. The big advantage of mirrorless is to reduce the flange distance and hence the thickness of the camera. This is negated by the rumored approach.

    Besides on present mirrorless (eg nex and nx) you can mount legacy lenses via adaptors, thx to the small flange distance. This also won’t be possible in these rumored cameras.

    • just me

      Compatibility perhaps?

  • Keith C

    What are the items shown in the diagram marked 23 & 40 ?

  • LensIsAll

    IMHO this is a very dumb idea only confusing the clients and bringing two families way too close to eachother. It’d be by far better if they’d come back to classical DSLRs or stay with SLTs and just add mirror lock-up feature for high-ISO photography.

  • Soeren

    Well, you are right that Pentax were the first.
    But to do it right you need more than just remove the mirror and
    focus like a DSLR in live-view.

  • Anonymous

    You didn’t read the text carefully.

    “Sony will be the first company to switch their DSLR A-mount system to full mirrorless.”

    That’s not what Pentax did. They didn’t replace the whole DSLR line-up with mirrorless models.

  • Soeren

    A D4 with a 800mm lens is a professional wildlife gear. For selling that, you also need a professional service, which neither Olympus nor Panasonic have. If this Hybrid-Camera works, you can get the zuiko 300mm f/2.8 and use the tele-converters with it. What might be missing is a 300mm f/4 to close the gap between the super expensive/heavy 300/2.8 and the consumer 75-300 zooms.

  • vilo

    you said it leica lenses are small because they are manual.

  • Anonymous

    The same lens mount means the same flange distance, so the cameras will still have to accomodate the space where the mirror used to be. Think about the size difference between a Pentax DSLR and the K-01 – there is a difference, but it’s not huge.

  • tecnoworld

    I still think it’s not such a smart move. Sony nex can use alpha lenses via an adaptor, when needed, but can have a much smaller size/weight when nex lenses are used. And…compatibility, ok, but just with their own lenses, while smaller mirrorless are compatible with a lot of legacy lenses (in manual mode). What is better?

    So, if all the cameras must go mirrorless and they want to keep alive the older sets of lenses, they just coul introduce adaptors.

  • chronocommando

    Which lens are you missing in the FT lineup?

  • chronocommando

    If someone calls it hybrid it does not mean it is indeed a hybrid in terms of the mount. In the end it will be an adapter. Maybe a very smart one including PDAF … But still an adapter.

  • Anonymous

    There are many photographers who prefer the form factor, ergonomics and larger size of DSLRs, and who would never use a smaller mirrorless camera. This is likely the main reason why Sony insist on continuing with both A-mount cameras and NEX – they don’t want the A-mount users to switch to another brand that still offer DSLRs.

    You also forget that perhaps the biggest advantage of mirrorless cameras (from the manufacturers’ point of view, not necessarily for the consumers), is lower production costs, due to fewer mechanical and optical parts that need to be manufactured, assembled and precisely aligned. So, profit margins for the manufacturer will go up, compared to if they would continue making DSLRs.
    Fewer moving parts in the camera should also lead to fewer cameras that will have to be repaired under warranty. Again, the company saves money.

    So, mirrorless cameras with legacy mounts cater to people who would have taken their business elsewhere, if not given the option of continued use of their lenses without the requirement of an adapter. And they are much less costly to produce than the DSLRs they replace.

  • carpandean

    Good point on reduced production costs.

    However, on using legacy DSLR lenses, this has nothing to do with the size of mirrorless bodies being too small. The steady growth of Panasonic’s GH# line shows this. There is absolutely nothing (in theory) that would keep them from taking a D4/1D or D800/5D body, removing the mirror box and OVF, dropping in an EVF and moving the flange back closer to the sensor (which would have built-in PDAF points.) Entirely new lenses designed for the shorter flange distance could be made, which would be smaller than their equivalent DSLR lenses. The system would have the same ergonomics as existing FF DSLRs, but with smaller lenses (picture the top-quality f/2.8 zooms being the size of the f/4 zooms.)

    The three reasons to keep the flange distance the same are: (1) it would take a long time to build up a new “complete” lens line, (2) they wouldn’t want to ostracize the huge number of customers already invested in their DSLR systems, and (3) there might be lens quality compromises required for a shorter flange with a FF sensor. Of those, (3) is the only one that could be a long-term problem. As such, it makes sense to move toward a new system with an adapter. The progression might look like:

    Current: DSLRs with OVF and long flange (w/ DSLR lenses)
    Next: Mirrorless with EVF and long flange (w/ DSLR lenses)
    Near Future: Mirrorless with EVF, short flange (w/ new lens line) and integrated long-flange adapter
    Long Run: Full mirrorless EVF and with short flange only. After-market adapters for legacy long-flange lenses.

    Sony had a step between “Current” and “Next” with their EVF-based, long-flange DSLT bodies, but it sound like they are going on to the “Next” phase. Olympus went from “Current” to “Long Run” and now are stepping back to “Near Future”. Actually, the NEX being released with LA adapters could be seen as a “Near Future” step, too.

  • LensIsAll

    Ask me which I don’t – list will be MUCH shorter.

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