Japanese mirrorless sales data Jan-Sep 2010


Source: Megapixel

In this interview Canon minimizes the success of mirrorless cameras saying that their are not really gaining a lot of market share (at least not in Europe and US). But you should take a look on that:
MichaelKJ collected all japanese mirrorless sales data from January to September 2010. It gives you a clear idea about the growing market share!

Single Mirrorless camera share:
Jan: MFT= 13.2%: GF1=8.0%, G1=5.2%
Feb: MFT= 13.9%: GF1=9.1%, G1=4.8%
March: MFT= 16.7%: GF1=7.8%, E-PL1=6.9%
April: MFT= 13.6%: GF1=5.0%, G1=2.2%, E-PL1=6.4%
May: MFT= 13.7%: GF1=3.6%, G2=3.5%, E-PL1=6.5%
June: MFT= 10.0%: GF1=4.1%, E-PL1=5.9% (NEX-5=11.1%, NEX-3=5.3%)
July: MFT= 12.6%: GF1=5.4%, E-PL1=7.2% (NEX-5= 9.0%, NEX-3=5.9%)
August: MFT= 10.6%: GF1=3.6%, E-PL1=7.0% (NEX-5= 9.7%, NEX-3=4.3%)
Sept: MFT= 8.3%: GF1=3.6%, E-PL1=4.7% (NEX-5= 8.9%, NEX-3=4.1%)

Company share:
Jan: Panny=13.2%; Oly=0%; Canon=29.1%; Nikon=27.5%; Sony=0%; Pentax=11.3%
Feb: Panny=13.9%; Oly=0%; Canon=26.3%; Nikon=30.3%; Sony=2.3%;Pentax=8.0%
March: Panny=7.8%; Oly=6.9%; Canon=31.9%; Nikon=28.6%; Sony=0%;Pentax=6.5%
April: Panny=7.2%; Oly=6.4%; Canon=27.4%; Nikon=34.4%; Sony=0%;Pentax=5.9%
May: Panny=7.1%; Oly=6.5%; Canon=25.2%; Nikon=36.5%; Sony=0%;Pentax=5.8%
June: Panny=4.1%; Oly=5.9%; Canon=19.0%; Nikon=29.0%; Sony=16.4%;Pentax=4.4%
July: Pany=5.4%; Oly=7.2%; Canon=24.8%; Nikon=23.3%; Sony=14.9%;Pentax=4.9%
August: Pany=3.6%; Oly=7.0%; Canon=25.3%; Nikon=26.0%; Sony=14.0%;Pentax=4.4%
Sept: Pany=3.6%; Oly=4.7%; Canon=29.3%; Nikon=17.9%; Sony=17.9%;Pentax=4.0%

DSLR vs Mirrorless
Jan: Mirrorless=13.2%; DSLR=67.9%
Feb: Mirrorless=13.9%; DSLR=66.9%
March: Mirrorless=16.7%; DSLR=67.0%
April: Mirrorless=13.6%; DSLR=67.5%
May: Mirrorless=13.7%; DSLR=67.5%
June: Mirrorless=26.4%; DSLR=52.4%
July: Mirrorless=27.5%; DSLR=53.0%
Aug: Mirrorless=24.6%; DSLR=55.7%
Sept: Mirrorless=26.2%; DSLR=51.2%

  • Luis

    Interesting to see that the Sony NEX system took market share from the DSLRs, not from the compact sales.

  • lorenzino

    Expectingly so.
    What is really surprising is that apparently mirrorless producers did not market (nor conceive) the cameras for the dslr market. Only a dslr user understands fully the importance of being able to exchange lenses on a compact camera body, preserving the quality of a dslr.
    Judging from current announcements, they haven’t got it yet.

  • Nah

    I don’t think only the DSLR user understands the mirror less cameras.
    All compact users somewhat expect a camera with bigger sensor to give better results.
    Actually if you give a DSLR to a compact user he expects it to bring better image quality.
    Even in AUTO mode.
    Just because it’s bigger and more expansive ;o)

    The current NEX cameras are criticized for their few dedicated buttons and menu driven interface.
    They seem to work much better for a compact upgrader than a DSLR downgrader (or one looking for 2. small body).

    As the article mentions, markets are different.
    In Europe people often prefer a bulky entry level DSLR with almost no features.
    While in Japan the idea of shrinking products while keeping rich feature set is more in the minds.
    And the adoption rate of new products is higher.