Hasselblad will surprise us with “one wholly new model in particular, photography fans will be over the moon”

Financial times interviewed CEO Perry Oosting and there are some important news.

1. Perry Oosting: “Without breaking the news embargo, I can say confidently that, in the case of one wholly new model in particular, photography fans will be over the moon.“
2. The.me also says: “Hasselblad will bring everything back to Götheborg and not rebrand or badge any Sony other other camera anymore, a clear reference to Hasselblad’s previous ruinous strategy Oosting is rather critical of. No more pimped up Lunars and Stellars.“

It’s just my guess but I see a high chance Hasselblad will use the new 101 MP Sony sensor to make a mirrorless system medium format camera. That would be a unique proposition and certainly something that could bring “ photography fans over the moon“!