Full 2013 Japanese camera sales data. Olympus and Sony rule.

BCNranking posted the full exact single camera sales numbers for 2013. Mirrorless conquered 40% of all interchangeable camera sales. And the most sold mirrorless camera was the Sony NEX-5r.

If you sum all camera sales than you will get these market shares within the mirrorless world:

Olympus 29.1%

Sony 26.4%,

Panasonic 14.2%,

Ricoh imaging 9.8%, 

Nikon 9.34%

Canon 9.25%.


Surprised to see that Canon still has 10% share, not so far behind Panasonic!

  • mFT2008

    I think that they are actually saying that mirrorless was under 40% of all interchangeable camera sales around 36-37% though my Japanese is too say the least rusty. It is a bit of a disappointment how many low end mirrorless products are in the chart .I am surprised that considering the claims and rumors about huge sales that the E-M5 only made it to 17th spot on the top selling mirrorless behind the Nex 7 in what is after all the best market in the world for mirrorless.

    If the percentage share of the mirrorless market was extrapolated to cover the whole mirrorless market it gives Olympus just 5.2% of the interchangeable lens market. { 29% of the 18% share of the world market that represents all mirrorlees CIPA link below} This is substantially below their DSLR heyday and probably explains their poor finances in recent years.


    • Dummy00001

      “It is a bit of a disappointment how many low end mirrorless products are in the chart.”

      Actually, that is a very good sign: mirrorless stopped being enthusiast-only, and is spreading to wider audience. P&S is dead… long live P&S? ;)

      “the claims and rumors about huge sales that the E-M5 only made it to 17th spot […] Nex 7”

      Both cams started with price above $1000. You can’t really seriously expect them to sell in huge volumes. But as more expensive gear, they also have higher profit margins than their cheaper brethren.

      • mFT2008

        I see where you are coming from with the price point thing,Though several well north of $1000 DSLRS made it onto the DSLR list .The D800,D600,6D,5DMK3,70d D7100etc. Mirrorless worldwide is a low end P&S replacement that is the problem.There is not enough volume of these sales to make real profits.

        The only market that showed growth of mirrorless was Japan. Though worldwide DSLR sales fell mirrorless actual fell a little bit more.The world wide share of the interchangeable lens camera market is 82% DSLR and just 18% mirrorless. The Japanese market is not representative of other markets in Europe mirrorless sales are down 22% on last year in the USA the fall is 47% that is cataclysmic. Mirrorless market share has actually declined everywhere including Japan.

  • J Shin

    What happened to Fuji?

  • madmax

    I just can´t believe this data be true. No one Fuji camera and no one Samsung camera in the list?

    • tecnoworld

      I’m also a bit puzzled by the lack of fuji, since x series did quite good everywhere, so I think it should be somewhere in that list.

      Though I’m not surprised by samsung not being there. Japan market is very ‘difficult’ for korean products.

    • B-J

      Fuji cameras just don’t sell in large quantities because the of lack of cheap models. Regarding Samsung sales in Japan it’s easy – it’s a South Korean company. Japan is a fairly protectionist country

  • Paulo Moreira

    I am surprised with the performance of Canon, I think the name and price won buyers. The absence of Fuji is not surprising, they are just too expensive for what they offer and Japanese buyers don’t want Leica wannabes anymore, that was 60 years ago, now they can aford the real thing.

    Like I have previously written, I think the mirrorless market will shrink in such a manner that M4/3 possibly will not survive. I would like to see Fuji survive, but I don’t, especially with the cheap armada of FF cameras that Sony is preparing.

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