Exclusive on mirrorlessrumors: Sony to drop their fullframe line. Focus on NEX system!
According to our sources Sony is currently very close to the decision to stop their DSLR Fullframe development (lenses and cameras). There are many reasons why this could/will happen:
1) Sony wants to focus on the development of the NEX system. For the first time they see the chance to increase their market share!
2) Sony wasn’t able to earn money from their FF cameras and it is expensive to keep and develop three different lens-systems (APS-C and FF DSLR and NEX).
The next FF was expected to be announced in 2011, but everything is uncertain now. Maybe the A850
So after Olympus also Sony could drop their classic “DSLR” camera development. But keep in mind, those are long-term decisions. You will still see new DSLR from Olympus and Sony at Photokina. But in 2011…
Sony will now force the development of NEX cameras and lenses. More news about that soon on mirrorlessrumors!
sonyalpharumors » Blog Archive » Is Sony plaing with the idea to abandon the FF development? (Thom Hogan and mirrorlessrumors)
July 26, 2010 |[...] to rumors floating around the web (for example Thom Hogan and mirrorlessrumors.com) Sony is currently planning to slow down or even stop the development of FF cameras and lenses. We [...]
Olympus and Panasonic rumors » Blog Archive » Rumors from others: No mirrorless camera from Canon? Sony to stop fullframe production?
July 28, 2010 |[...] Sony: According to our sources Sony will heavily invest reasearch and development in the NEX system. In 2 years there could be no more Sony DSLR around! Read more on mirrorlessrumors.com [...]
Chris K.
July 28, 2010 |Wow, yeah Sony’s NEX cameras are such epic win. What are they thinking? Even the droid at Ritz camera said the NEX-3 was a “pass” and pointed me at the E-PL1…
mbritt
July 29, 2010 |Chris K. You are so right to judge the state of the camera market based on the opinion of a minimum wage counter jockey at a mall photo store. I see a future in broadcasting for you at Fix News.
PhotoCine News - The definitive destination for Micro Movie Production.
July 30, 2010 |[...] looks like the rumor mill among mirror-less camera fans is that Sony will be ditching the Alpha DSLR line in favor of their new NEX system. On first [...]
B.Smith
July 30, 2010 |I clicked over to the bythom article about Sony FX sensors.
1) I had no idea the cost difference between FF and APS sensors was 10 to 1. Can that really be true? I like and trust Thom Hogan but I’m so surprised (ignorant) that I must ask for someone to corroborate this 10 to 1 cost difference.
2. I had been hoping that Sony would bring FF to the impoverished masses. Especially mirrorless FF! But if the 10:1 cost difference continues to hold, then we (the impoverished) will be using 4/3 and APS sensors for quite a while longer in our mirrorless systems.
I would love to hear comments on these two points from any of you engineering, high-tech, chip-design types who have time to comment.
Thank you.
Allandes
August 8, 2010 |Poner noticias falsas debiera estar castigado por la ley.
Si eso fuese cierto, Sony no estaria sacando nuevos objetivos para F:F, ya que es una contradicción.
Saludos
admin
August 8, 2010 |Quien dice que son falsas?
Allandes
August 8, 2010 |¿Quién dice que son verdaderas…?
admin
August 8, 2010 |Yo!
Sony ciertamente ha reducido el team dedicado por el development de nueve camaras FF. Yo creo que al fial van a lancear una nueva FF pero solo en 2012. No creo que FF es muerto, ma ciertamente la prioradad son las NEX.