Press Release:

3D update for Sony’s NEX-5/NEX-3 cameras

Free firmware adds 3D Sweep Panorama shooting

London, 1st July 2010: A new firmware update brings the excitement of 3D shooting to the NEX-5/NEX-3 interchangeable lens cameras.

Available now for free download from the Sony Europe support site, the update adds several performance enhancements plus 3D Sweep Panorama. Unique to Sony, this exciting feature makes it easy to capture dramatic panoramic images in 3D with an extra-wide field of view.

Just press the shutter button and sweep the camera from side to side. The NEX-5 and NEX-3 shoot a high-speed burst of frames that are automatically combined inside the camera to create a seamless panoramic still image containing depth information. Sweep Panoramas can be enjoyed in 3D when the camera is connected to your 3D BRAVIA or any standards-compatible 3D TV.

The update also offers other enhancements for the NEX-5/NEX-3. These include:

• Improvement of ‘normal’ 2D Sweep Panorama shooting;
• Decreased power drain when the camera is switched off;
• Quicker start-up in low-light conditions.

The update is only needed for NEX-5/NEX-3 cameras with Version 01 firmware currently installed. Cameras shipped with Version 02 firmware or higher are already updated with the new features. Owners can find out what firmware version they’re currently running by selecting [MENU]/[SETUP]/[VERSION]. Registered NEX-5/NEX-3 owners will be advised of the update via email.

Download the new firmware: http://support.sony-europe.com/dime/DSLR/DSLR.aspx

The chinese company Kipon announced that “To meet the adapter demand for SONY new NEX series mirrorless camera,belowed models are under production currently,we anticipate all will be finished before July 16.“
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if ($loc == ‘GB’ OR $loc == ‘UK’)
{ $sel = “1”; ?>You can already order the Contax G to Sony Alpha NEX Kipon Adapter! }
if ($loc == ‘ES’)
{ $sel = “1”; ?>You can already order the Contax G to Sony Alpha NEX Kipon Adapter! }
if ($loc == ‘IT’)
{ $sel = “1”; ?>You can already order the Contax G to Sony Alpha NEX Kipon Adapter! }
if ($loc == ‘AT’)
{ $sel = “1”; ?>You can already order the Contax G to Sony Alpha NEX Kipon Adapter! }
if ($loc == ‘DE’)
{ $sel = “1”; ?>You can already order the Contax G to Sony Alpha NEX Kipon Adapter! }
if ($loc == ‘BE’)
{ $sel = “1”; ?>You can already order the Contax G to Sony Alpha NEX Kipon Adapter! }
if ($loc == ‘AU’)
{ $sel = “1”; ?>You can already order the Contax G to Sony Alpha NEX Kipon Adapter! }
if ($loc == ‘FR’ OR $loc == ‘FX’)
{ $sel = “1”; ?>You can already order the Contax G to Sony Alpha NEX Kipon Adapter! }
if ($loc == ‘NL’)
{ $sel = “1”; ?>You can already order the Contax G to Sony Alpha NEX Kipon Adapter! }
if ($loc == ‘CA’)
{ $sel = “1”; ?>You can already order the Contax G to Sony Alpha NEX Kipon Adapter! }
if ($sel != ‘1’)
{?>You can already order the Contax G to Sony Alpha NEX Kipon Adapter! } ?>

Following adapters are going to be released:

L/M-NEX
L39-NEX
L/R-NEX
NIKON-NEX
NIKON G-NEX
SONY-NEX
MD-NEX
OM-NEX
PK-NEX
C-NEX
ALPA-NEX
CONTAX G-NEX
CONTAREX-NEX
M42-NEX
T2-NEX
ROLLEI-NEX
EXAKTA-NEX
FD-NEX
CONTAX/YASHICA-NEX
TILT NIKON-NEX
TILT M42-NEX
TILT CONTAX/YASHICA-NEX
TILT L/R-NEX?

In violet the ammount of mirrorless cameras sold and in blue the market share (May 31- June 6). Source: BCNranking (google english translation)

Sony NEX camera are now in Stock almost everywhere (like Amazon, BHphoto, Ritz) and they are pushing the mirrorless segment up to 29.9% (of the japanese market share)! The Sony NEX cameras do profit from the momentum (3 camera made it into the top-10 of the most sold DSLR cameras in japan) but also the $loc = $_SESSION[‘geoip’];

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{ $sel = “1”; ?>Panasonic GF1 }
if ($loc == ‘ES’)
{ $sel = “1”; ?>Panasonic GF1 }
if ($loc == ‘IT’)
{ $sel = “1”; ?>Panasonic GF1 }
if ($loc == ‘AT’)
{ $sel = “1”; ?>Panasonic GF1 }
if ($loc == ‘DE’)
{ $sel = “1”; ?>Panasonic GF1 }
if ($loc == ‘BE’)
{ $sel = “1”; ?>Panasonic GF1 }
if ($loc == ‘AU’)
{ $sel = “1”; ?>Panasonic GF1 }
if ($loc == ‘FR’ OR $loc == ‘FX’)
{ $sel = “1”; ?>Panasonic GF1 }
if ($loc == ‘NL’)
{ $sel = “1”; ?>Panasonic GF1 }
if ($loc == ‘CA’)
{ $sel = “1”; ?>Panasonic GF1 }
if ($loc == ‘US’)
{ $sel = “1”; ?>Panasonic GF1 }
if ($loc == ‘JA’ OR $loc == ‘JP’)
{ $sel = “1”; ?>Panasonic GF1 }
if ($sel != ‘1’)
{?>Panasonic GF1 } ?> and the $loc = $_SESSION[‘geoip’];

if ($loc == ‘GB’ OR $loc == ‘UK’)
{ $sel = “1”; ?>Olympus E-PL1 }
if ($loc == ‘ES’)
{ $sel = “1”; ?>Olympus E-PL1 }
if ($loc == ‘IT’)
{ $sel = “1”; ?>Olympus E-PL1 }
if ($loc == ‘AT’)
{ $sel = “1”; ?>Olympus E-PL1 }
if ($loc == ‘DE’)
{ $sel = “1”; ?>Olympus E-PL1 }
if ($loc == ‘BE’)
{ $sel = “1”; ?>Olympus E-PL1 }
if ($loc == ‘AU’)
{ $sel = “1”; ?>Olympus E-PL1 }
if ($loc == ‘FR’ OR $loc == ‘FX’)
{ $sel = “1”; ?>Olympus E-PL1 }
if ($loc == ‘NL’)
{ $sel = “1”; ?>Olympus E-PL1 }
if ($loc == ‘CA’)
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{?>Olympus E-PL1 } ?> are selling very well!